The data and numbers are truly shocking: according to studies carried out in 2018, 2.332 billion users live and interact within the Facebook platform.
For companies and any business, such a large audience simply means new opportunities and potential clients, regardless of the sector, business size, budget or objectives.
Do you want to reach this canada phone number list audience? Don't know where to start? We're going to offer you a short guide to be able to advertise and sell professionally and effectively on Facebook.
First steps before starting
Before you begin to learn how advertising and selling on Facebook works, you need to complete a few steps regarding setting up your Facebook account.
First, you need to set up an advertising account for your business in Facebook Business Manager. This is where you'll add everything related to your business, such as your business page, your ads manager account, and your catalog.
This is a very simple and intuitive process, the more detailed information you provide in this step the better for future success.
After this, you will need to implement the so-called Facebook Pixel on your website. The Facebook Pixel is a code that you insert on your website and works as a tracking tool for analysis.
It allows you to collect information, monitor conversions, track data and identify target audiences, create audiences and optimize Facebook ads . An essential tool!
Once you have completed these first requirements, you will be more than ready to start developing your sales and advertising campaigns via Facebook.