Brands try to avoid programmatic buying

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Fact: Almost 70% of mobile advertising is purchased automatically
The rise of mobile devices is driving growth in programmatic buying, with advertisers spending $15.45 billion on mobile, accounting for 69% of mobile ad spend.

Myth:
In fact, 62% of brands use programmatic cyprus consumer email list and 89% of companies plan to increase investments in automated ad purchases. Programmatic is a core part of the strategy of the largest brands:

American Express
Kraft
Procter&Gamble
Allstate
Fact: Native advertising is gaining popularity and delivering great results
In 2016, native advertising increased by 531% compared to the first quarter of 2015. To prove its effectiveness, let's look at a case study.

Client: major car brand.
Objective: increase brand awareness, attract visitors to regional car dealerships.
Method: use native advertising to reach out to customers, invite them to the car dealership for a test drive.
Result after 2 months:

The ad was seen by users on more than 21.8 million unique devices.