Monitoring all consumer-facing advertising campaigns
Connecting cookies and user ID in CRM
Transferring cookie data to DSP
Creating a "non-customer" segment
Synchronization of email channels and merchandising
Result: advertising budget was reduced by 18%.
Use Case 2: Customer Churn Analysis
The scenario that the company completed in 1 month:
Monitoring all consumer-facing advertising campaigns
Connecting cookies and user ID in CRM
Selecting the right content
Selection of relevant keywords czech republic consumer email list (external and internal)
Creating Clusters
Result: attracting 2000 clients within 6 months.
Use Case 3: Find People Who Want to Buy a Car
The scenario that the company completed in 1 month:
Monitoring all consumer-facing advertising campaigns
Connecting cookies and user ID in CRM
Selection of relevant keywords (external and internal)
Selecting the right content
Creating clusters in real time (using cookies)
Transferring a list of IDs from CRM to a call center
Call center campaign aimed at scheduling appointments with a bank representative
Result: more than 20% of clients agreed to a meeting.