On what device did the conversion take place?

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4. Segment and target users in real time

Bad example: a new user receives a message after an hour: “We miss you.”

A good example: a new user who has not denmark consumer email list completed a purchase receives a message: “10% discount on your first order!”

If you set up a campaign correctly, its effectiveness increases by 115% (according to Mail.ru’s experience).

5. Use deep links for apps

If a user clicks on a link that leads to exactly what they were looking for, the results improve by 130%.

6. Native advertising is simple and effective

Native advertising is 60% more effective than traditional advertising and is shown 10% more often during retargeting.

7. Select a service for app retargeting

8. Develop a strategy

Define goals and KPIs
Analyze and segment your users
Create promotional images and landing pages for each segment
Benjamin concluded his speech by adding that despite the high competition in the market, mobile apps have huge potential. Mobile device owners prefer apps to browsers, and session lengths are growing every year.