2. Your website is set up for e-commerce from Google Analytics.
3. The agency turns on paid advertising.
4. They tell you: “Look, we spent 100 rubles, but dominican republic consumer email list according to Google Analytics, we bought from you for 150 rubles. ROI 50% – THIS IS SUCCESS!”
A reasonable (for the agency) question arises:
The answer is simple. As a margin, you will be asked for a few percent of this profit as an incentive for successful work.
As a result, the client (director, marketer, advertiser) does not need to understand internet marketing, conduct any research, set goals, improve the business, develop complex strategies, set up the IT component. And why? There is ROI - everyone understands everything. "We take your money, invest it ..." - well, you remember.
A typical story
A very typical story that we hear from many potential clients (and some companies that have become our clients).