Brian: Always Show Your Work
Posted: Mon Jan 27, 2025 3:59 am
What I’ve found with those types of relationships is that it’s the photographer that sits down and creates the entire experience. It’s not just that they’re snapping photos, but they’re sitting down and talking with us and asking us, what do you want? And what’s important to you? What do you want to capture? What are you looking for? What are your family values?
And by listening to us and making us feel like we’re part of the process. Then there’s the artwork on the back end to make them look the way that you want them to look.
But it’s still the same thing. It’s not about the picture, it’s about the emotion that we feel while we’re working with that individual person. And it’s that emotion that causes us to tell other people. Your buyer’s emotional experience while they’re working with you is a more consistent predictor of outcome than any other variable. You said this, people buy you, right? But you have to talk to people.
As an entrepreneur, you have to be fanatical about prospecting. You have to be a nut job about building your business. Many entrepreneurs forget about the selling side as they’re building this ideal vision of what their business is going to be.
And in the meantime, they don’t make any money while croatia telegram data they’re building their blog and putting together their business cards. How do you remain consistent in your business development practices while you’re running the rest of your business?
I think a great tactical shortcut right here is to show your work. That’s how I started this job. I would go shoot. The photos I would shoot, I would edit them. I’d post them to Facebook. Shoot, edit, post to Facebook. Then I started to get traction: “Hey, can you come out and shoot the swim meet?” “Hey, can you come out and shoot me with my dog?” “Hey, our company needs new website photos.”
So it started to build a little bit organically. When I was showing my work, I wasn’t waiting to be discovered. It’s one of those big soapbox topics that’ll get me cranked up like an old van. You’re not going to get discovered.
No one’s going to discover you. You have to show your work. I think people will be better served by consistently putting their stuff out there instead of sitting back and thinking, “I’m excellent. I’m a killer photographer. Why aren’t companies finding me?”
They’re not going to find you. Sometimes you have to pursue, and you should pursue the ones that you want to work with because they will say yes, eventually.
And by listening to us and making us feel like we’re part of the process. Then there’s the artwork on the back end to make them look the way that you want them to look.
But it’s still the same thing. It’s not about the picture, it’s about the emotion that we feel while we’re working with that individual person. And it’s that emotion that causes us to tell other people. Your buyer’s emotional experience while they’re working with you is a more consistent predictor of outcome than any other variable. You said this, people buy you, right? But you have to talk to people.
As an entrepreneur, you have to be fanatical about prospecting. You have to be a nut job about building your business. Many entrepreneurs forget about the selling side as they’re building this ideal vision of what their business is going to be.
And in the meantime, they don’t make any money while croatia telegram data they’re building their blog and putting together their business cards. How do you remain consistent in your business development practices while you’re running the rest of your business?
I think a great tactical shortcut right here is to show your work. That’s how I started this job. I would go shoot. The photos I would shoot, I would edit them. I’d post them to Facebook. Shoot, edit, post to Facebook. Then I started to get traction: “Hey, can you come out and shoot the swim meet?” “Hey, can you come out and shoot me with my dog?” “Hey, our company needs new website photos.”
So it started to build a little bit organically. When I was showing my work, I wasn’t waiting to be discovered. It’s one of those big soapbox topics that’ll get me cranked up like an old van. You’re not going to get discovered.
No one’s going to discover you. You have to show your work. I think people will be better served by consistently putting their stuff out there instead of sitting back and thinking, “I’m excellent. I’m a killer photographer. Why aren’t companies finding me?”
They’re not going to find you. Sometimes you have to pursue, and you should pursue the ones that you want to work with because they will say yes, eventually.