How often do you remind people that you have a newsletter?
Posted: Mon Jan 27, 2025 4:06 am
I myself once fell into the approach to the newsletter as sending only information about new episodes, after which every now and then I started sending newsletters without any additional materials, without any link, apart from the offer part, e.g. regarding online courses . And these were the ones that gathered the most responses. The same as in social media. Someone clicks on a link on the page and does not necessarily return to the comments section where they clicked to somehow refer to what they have just read.
Lesson Eight
I’ll refer to social media again, because certain marketing activities are often the same, romania rcs data regardless of whether we’re promoting a given social media or a newsletter. Sometimes I talk to companies that have more than one social channel, such as the immortal duo of Facebook and Instagram, and I ask them the following question: “When was the last time you reminded your Facebook audience that they could also follow you on Instagram?
” Then, after a moment of consternation, the answer is that “we basically only let them know when we set up this Instagram, but there are links on the website.” Sure, there are, but somehow it works that if you write “take a reply,” more people reply. And if you say, “Hey, did you remember that we have a newsletter?”, someone might reply that they had no idea, even though the option to sign up for it is in 15 places on the website.
Lesson Eight
I’ll refer to social media again, because certain marketing activities are often the same, romania rcs data regardless of whether we’re promoting a given social media or a newsletter. Sometimes I talk to companies that have more than one social channel, such as the immortal duo of Facebook and Instagram, and I ask them the following question: “When was the last time you reminded your Facebook audience that they could also follow you on Instagram?
” Then, after a moment of consternation, the answer is that “we basically only let them know when we set up this Instagram, but there are links on the website.” Sure, there are, but somehow it works that if you write “take a reply,” more people reply. And if you say, “Hey, did you remember that we have a newsletter?”, someone might reply that they had no idea, even though the option to sign up for it is in 15 places on the website.