These can be social networks and exhibitions

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hyper-personalization. Remember about target audience analysis, segment development, hypotheses and their A/B testing, identifying the most effective mechanics and scaling them. Email clients have begun to intensively evaluate interaction with emails, how well their content meets user needs, open rates, etc. Therefore, the more personalized the message, the higher the conversion and the lower the likelihood of ending up in spam;

omnichannel. Collect as much information as possible from different channels, online or offline. : digitize everything, transfer it to a database, ecuador consumer email list analyze the customer's path and their further actions, thus increasing the effectiveness of interaction;

interactive and dynamic email content. Pay attention to what your users respond to more, conduct split tests, take into account the specifics of the audience, Tone of Voice;

adaptability of the layout. Even if 20-30% of readers open the letter from a mobile device, they still remain your target audience, which can bring sales, so do not forget about adaptability and a dark theme.