The key goals of SEO should be:
Posted: Mon Jan 27, 2025 4:41 am
During a redesign, aspects that may change or pose a problem from an SEO perspective include:
deleting content (it will not appear in the results if it does not exist!);
content changes;
moving content within the site hierarchy;
URL change;
page-level optimization changes;
adding new content;
adding new sections of the site;
use of new technologies or features;
the occurrence of technical problems;
changing the internal link structure;
changing the domain name;
changing the subdomain name;
protocol change.
Any of these changes can cause SEO issues. And if there are multiple such points, for example, content changes and moves to a new URL, diagnosing the real cause of the problem is even more difficult.
Changing your site’s domain, hosting, CMS, and architecture all at once will increase spain rcs data the likelihood of disaster several times over. Discuss this with your team and find a balance between the desire for change and the need to maintain and improve organic traffic. Remember that in most cases, you don't need to do everything at once, so minimize the number of variables.
Be sure to involve an SEO specialist in the discussions who knows what effective methods to use for a new site. Include SEO at the planning stage so that you don't have to try to fix the situation after development begins.
Do you want to become a PRO level specialist?
Sergey Koksharov's SEO PRO course gives you the opportunity to upgrade your career and become a PRO-level specialist in just 1 month of training. You will be able to update your promotion strategy and prepare your site for global changes. You will also conduct an SEO audit yourself under the supervision of an experienced mentor.
What will change after the redesign?
With information about what works and what might not go according to plan, you can set goals for your new site.
deleting content (it will not appear in the results if it does not exist!);
content changes;
moving content within the site hierarchy;
URL change;
page-level optimization changes;
adding new content;
adding new sections of the site;
use of new technologies or features;
the occurrence of technical problems;
changing the internal link structure;
changing the domain name;
changing the subdomain name;
protocol change.
Any of these changes can cause SEO issues. And if there are multiple such points, for example, content changes and moves to a new URL, diagnosing the real cause of the problem is even more difficult.
Changing your site’s domain, hosting, CMS, and architecture all at once will increase spain rcs data the likelihood of disaster several times over. Discuss this with your team and find a balance between the desire for change and the need to maintain and improve organic traffic. Remember that in most cases, you don't need to do everything at once, so minimize the number of variables.
Be sure to involve an SEO specialist in the discussions who knows what effective methods to use for a new site. Include SEO at the planning stage so that you don't have to try to fix the situation after development begins.
Do you want to become a PRO level specialist?
Sergey Koksharov's SEO PRO course gives you the opportunity to upgrade your career and become a PRO-level specialist in just 1 month of training. You will be able to update your promotion strategy and prepare your site for global changes. You will also conduct an SEO audit yourself under the supervision of an experienced mentor.
What will change after the redesign?
With information about what works and what might not go according to plan, you can set goals for your new site.