What are webinars?
Webinars are online events that use video support and are presented by one or more experts on a specific subject.
The formats and durations vary, depending on the objective to be achieved. They can be carried out on various platforms and have different objectives such as increasing brand credibility, promoting a solution or sharing knowledge on a specific topic.
Webinars all have one thing in common: they are broadcast live, which makes them an interactive and time-limited format. However, they have the advantage of being able to be recorded, so they can be used as future reference material (you will still need to fill out a form to watch).
Webinars in the Inbound Marketing methodology
By helping to convert visitors into leads on a Landing Page , webinars are an excellent tool for the Inbound Marketing methodology .
The key element of webinars is the Landing Page, which is where registrations are obtained. The anatomy of a good Landing Page should consist of good design/content and a form with a CTA (Call-to-action) that motivates action.
The greater the perceived value of the content you will present in the webinar, the greater the likelihood of conversion. Put yourself in the shoes of the person attending: What are their constraints? How can you help them?
Another point to take into account is the amount of data requested in the form. You should only request the essential information, so as not to be intrusive and cause the visitor to give up.
Advantages of webinars
– Versatility: webinars are a tool that can be used in uk number list the various stages of the marketing funnel , whether in lead capture or lead nurturing.
– Interactivity: because they are broadcast live, webinars provide a unique moment of engagement with the audience
– Geographical reach: since there are no geographical limits to who can present the content, it can have a very wide audience at a national and international level
– Unlimited participants: as long as you have a good internet connection and promote quality content, you can have as many participants as you want. However, we recommend that you always segment the target audience of your webinars
– Costs: there are several platforms that allow you to create a webinar for free, and even paid tools, with more advanced functions, are affordable.
– Reusable content: webinars will be transformed into videos that you can make available on your website and promote on other digital communication channels.
When created strategically, webinars have specific characteristics that allow them to achieve good results. If your IT company already has a digital marketing strategy, consider including webinars in your calendar of initiatives. Think about the content that you can adapt to this format, according to your buyer personas and their purchase journey throughout the marketing funnel.