The most likely reasons why your emails are being ignored in your inbox include the following:
The news hooks are too boring and monotonous . Neither the topics nor the content simply do not grab the audience. Usually, the overall open rates against this background will also be low. That is, it is not a matter of a specific contact, it is a general tendency of your mailings.
The frequency of the mailing is chosen incorrectly . It is either too frequent or, on the contrary, too rare. Both can be equally harmful. Rare mailings are easy to miss, and frequent ones quickly become boring. When paired with “non-shooting” news items, the effect of rejection is strengthened.
You often advertise products and services . It is even worse when your entire email flow consists of only advertising letters. Advertising quickly becomes boring and irritating. It should be served uae phone number data in strictly measured doses.
The letters are designed haphazardly . In order for letters to be opened and read, it is important to pay attention to all components: the subject, content, design and relevance. If at least one of these does not meet the interests of the audience, the letters will not be opened.
To find the most likely problems, you can conduct an audit (on your own or with the help of professional email agencies).
Why do you need to reactivate dormant subscribers?
On the one hand, "sleeping" contacts do not complain about spam, do not lead to a sharp decrease in the sender's rating and generally do not bring with them any serious problems.
But on the other hand:
Such contacts take up your time and energy. You need to take into account the additional segment one way or another and do some work with it. And the time and energy of email marketers is money. There is no need to waste it.
A contact that is listed in your database but shows no activity is a dead weight that you have to pay for. For example, many RuSender tariffs are tied to the number of subscribers. Many other email newsletter services do the same. Even if you pay for the letters sent, such "dormant" contacts will not be free for you, because the letters are sent to them too.
“Sleeping” contacts spoil the statistics on openings, transitions, etc. Active clients participate in almost all KPI indicators and are reflected in the salary of the email marketer.
At any moment, a "dormant" contact can become abandoned, and then become a trap address. The fewer such addresses you have in your database, the better (and the higher your sender rating).