Sessions in Universal Analytics and Google Analytics 4
Posted: Mon Jan 27, 2025 5:06 am
Average page view duration
If you are used to the old average page view duration, then don’t worry — it is not in Google Analytics 4. However, there is a close alternative — average interaction time. This is the average period of time during which the program or site was in active mode. Simply put, this is the average time during which the user interacted with you. Here we see a continuation of the policy — GA 4 takes as a basis not just users who come to our site, but those who have shown a certain activity.
So let's say it again - these are all different metrics. So you need to keep this in mind taiwan rcs data not only when comparing data, but also when migrating data from UA to GA 4.
Read also: Universal Analytics VS Google Analytics 4: what has changed and why businesses benefit from the updates
The embryo of AI
What I personally have been waiting for so long and what I really like is machine learning-based predictions and automatic anomaly collection. Now we can go into statistics and ask GA 4 questions like a human, for example, “which cities have the most active users?” and get the report we need with the answer.
Machine learning-based predictions and automatic anomaly collection
But that’s not all. By analyzing historical data, Google Analytics 4 makes predictions that can be used to, for example, create a segment of potential new customers. This makes sprint planning and company operations much easier.
If you are used to the old average page view duration, then don’t worry — it is not in Google Analytics 4. However, there is a close alternative — average interaction time. This is the average period of time during which the program or site was in active mode. Simply put, this is the average time during which the user interacted with you. Here we see a continuation of the policy — GA 4 takes as a basis not just users who come to our site, but those who have shown a certain activity.
So let's say it again - these are all different metrics. So you need to keep this in mind taiwan rcs data not only when comparing data, but also when migrating data from UA to GA 4.
Read also: Universal Analytics VS Google Analytics 4: what has changed and why businesses benefit from the updates
The embryo of AI
What I personally have been waiting for so long and what I really like is machine learning-based predictions and automatic anomaly collection. Now we can go into statistics and ask GA 4 questions like a human, for example, “which cities have the most active users?” and get the report we need with the answer.
Machine learning-based predictions and automatic anomaly collection
But that’s not all. By analyzing historical data, Google Analytics 4 makes predictions that can be used to, for example, create a segment of potential new customers. This makes sprint planning and company operations much easier.