SMM strategy is subordinate to business strategy
Posted: Mon Jan 27, 2025 5:06 am
Business strategies
Mistake #2 – Chasing the Number of Subscribers
How does it manifest itself?
You participate in giveaways, mass followings, some dubious contests, attract a large audience that is not your target. They subscribe to you only for the prize. That is, this audience lies as a “dead” load on the page, and the reach is killed. Even if it is a “live” audience, it is not interested in either your product or your content.
Therefore, Instagram and Facebook algorithms track that no one reacts to your content, that your content is uninteresting, and reach decreases. That is, you are killing your reach yourself, although it is already small. After all, not all thailand rcs data subscribers see your content, only about 6-7%. This is organic reach. If you also add a “dead” load of subscribers who do not react to your content, then the audience does not see your page at all.
Let me give you an example: there is a page with 10,000 followers, and the interaction under the posts is 5-10 likes. So, all these followers are not the target audience, they are not interested in the content of the page.
This has a huge impact on your image. The lack of interaction gives the impression that the page is fake, almost dead.
How to fix the error?
When we want a good number on a page, there are other methods to increase the number of followers, but these are not giveaways or mass following, which worked a long time ago. But now in 2023 they don't work. What works now is quality content combined with targeted advertising, collaborations, cooperation with opinion leaders, and sometimes contests.
Mistake #2 – Chasing the Number of Subscribers
How does it manifest itself?
You participate in giveaways, mass followings, some dubious contests, attract a large audience that is not your target. They subscribe to you only for the prize. That is, this audience lies as a “dead” load on the page, and the reach is killed. Even if it is a “live” audience, it is not interested in either your product or your content.
Therefore, Instagram and Facebook algorithms track that no one reacts to your content, that your content is uninteresting, and reach decreases. That is, you are killing your reach yourself, although it is already small. After all, not all thailand rcs data subscribers see your content, only about 6-7%. This is organic reach. If you also add a “dead” load of subscribers who do not react to your content, then the audience does not see your page at all.
Let me give you an example: there is a page with 10,000 followers, and the interaction under the posts is 5-10 likes. So, all these followers are not the target audience, they are not interested in the content of the page.
This has a huge impact on your image. The lack of interaction gives the impression that the page is fake, almost dead.
How to fix the error?
When we want a good number on a page, there are other methods to increase the number of followers, but these are not giveaways or mass following, which worked a long time ago. But now in 2023 they don't work. What works now is quality content combined with targeted advertising, collaborations, cooperation with opinion leaders, and sometimes contests.