Transition requirements for Performance Max

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Targeting specific audiences. Performance Max uses signals to target specific audiences. This may be less accurate than audience targeting in standard Shopping campaigns.
Run without a feed. Performance Max can be run without a feed. This can be useful for those who don't have access to a product or service feed.
Adding negative keywords: Adding negative keywords in Performance Max can be tricky. You can only add negative keywords at the account level, not at the campaign level. This can make it difficult to filter out irrelevant queries.
Read also : Working with Shopping campaigns in 2023




Regarding the requirements for using PMax, there are actually three main points:

Daily budget of the advertising campaign. The minimum recommended budget from uae rcs data Google is 1000 hryvnias. This is due to the fact that many advertisers have limited budgets for advertising.

Of course, Google can recommend a much higher budget, but in practice it is known that you can try to launch an effective campaign with a budget of 1000 hryvnias. The larger the budget, the more data is available for training and optimization. Since PMax is an automated system, it learns from the data provided by users, and a larger budget allows you to get more traffic and impressions, which helps improve results.