which directly affect the product's position in the search results
Posted: Mon Jan 27, 2025 5:10 am
When studying competitors' cards, pay attention to:
cards that occupy the first places in the search results (you simply enter relevant queries into the search bar of the site and evaluate the result).
Analytics services also allow you to find out the volume of revenue and the order of its distribution among the leaders ;
price set by direct competitors. We find a similar product and compare it with ours by price.
It is also worth studying which price segment takes the largest share of revenue, and what helped it to win the "hearts" of consumers. And, of course, it is necessary to monitor competitors constantly and adjust prices in a timely manner in order to stay "in the market";
main photo data . How other sellers present their goods, because the main photo is what influences the conversion per click (CTR of the card).
Remember that the product photo is what guatemala consumer email list the buyer sees when scrolling through the feed. It should "hook" the user so that he stops "scrolling" and goes to your product card;
product rating and reviews , . Everything is logical here: the higher the product rating, the better the reviews, the easier it is to gain the trust of buyers, and, accordingly, the likelihood of them placing an order increases.
It is necessary to compare offers that are, for example, on the first and third page. This will help to identify factors that influence the position in the search results;
advertising issuance . The capabilities of specialized services help to identify how cards got to the top places of issuance: organically or with the help of advertising promotion, as well as at what rates (only on Wildberries, on Ozon it is not possible to find out such data).
cards that occupy the first places in the search results (you simply enter relevant queries into the search bar of the site and evaluate the result).
Analytics services also allow you to find out the volume of revenue and the order of its distribution among the leaders ;
price set by direct competitors. We find a similar product and compare it with ours by price.
It is also worth studying which price segment takes the largest share of revenue, and what helped it to win the "hearts" of consumers. And, of course, it is necessary to monitor competitors constantly and adjust prices in a timely manner in order to stay "in the market";
main photo data . How other sellers present their goods, because the main photo is what influences the conversion per click (CTR of the card).
Remember that the product photo is what guatemala consumer email list the buyer sees when scrolling through the feed. It should "hook" the user so that he stops "scrolling" and goes to your product card;
product rating and reviews , . Everything is logical here: the higher the product rating, the better the reviews, the easier it is to gain the trust of buyers, and, accordingly, the likelihood of them placing an order increases.
It is necessary to compare offers that are, for example, on the first and third page. This will help to identify factors that influence the position in the search results;
advertising issuance . The capabilities of specialized services help to identify how cards got to the top places of issuance: organically or with the help of advertising promotion, as well as at what rates (only on Wildberries, on Ozon it is not possible to find out such data).