Reactivation scheme with long-term quarantine
Posted: Mon Jan 27, 2025 5:50 am
Change your CTA and use the quarantine period.Quarantined segments are considered frozen and do not participate in reactivation campaigns. This gives the subscriber the opportunity to take a break from sales communications.
For example, if a user is not ready to make a purchase, offer them other options for interaction: participate in a game, take a test, watch a video, or answer questions. This will create additional touchpoints and prevent the subscriber from forgetting about the brand. And if they do not respond to calls, send them to quarantine and come back in a couple of weeks - perhaps the subscriber is not ready to interact with the brand now, but after some time their interest will return.
reactivation scheme with quarantine
3. Don't be afraid to unsubscribe from an audience in churn. We have already said above that not everyone can and should be reactivated. It is better to unsubscribe from subscribers who have not responded to bank data any of your communications even after the quarantine period. Most likely, they will not return to purchases, and will distort the statistics.
Average order value (AOV) is decreasing or not growing: how to increase it in CRM campaigns
Problem: Customers are making smaller purchases, which reduces profits.
Use additional recommendations
A proven strategy is to offer the customer products that improve or complement their choice. In newsletters, you can use blocks with related products based on previous purchases, and on the site - widgets that recommend relevant items.
Cross-sale — is the sale of related products to an already selected item. Products can be selected not only by logic (washing machine + washing capsules) and user behavior, but also based on information from experts.
For example, if a user is not ready to make a purchase, offer them other options for interaction: participate in a game, take a test, watch a video, or answer questions. This will create additional touchpoints and prevent the subscriber from forgetting about the brand. And if they do not respond to calls, send them to quarantine and come back in a couple of weeks - perhaps the subscriber is not ready to interact with the brand now, but after some time their interest will return.
reactivation scheme with quarantine
3. Don't be afraid to unsubscribe from an audience in churn. We have already said above that not everyone can and should be reactivated. It is better to unsubscribe from subscribers who have not responded to bank data any of your communications even after the quarantine period. Most likely, they will not return to purchases, and will distort the statistics.
Average order value (AOV) is decreasing or not growing: how to increase it in CRM campaigns
Problem: Customers are making smaller purchases, which reduces profits.
Use additional recommendations
A proven strategy is to offer the customer products that improve or complement their choice. In newsletters, you can use blocks with related products based on previous purchases, and on the site - widgets that recommend relevant items.
Cross-sale — is the sale of related products to an already selected item. Products can be selected not only by logic (washing machine + washing capsules) and user behavior, but also based on information from experts.