Psychological hacks to entice customers to buy from your store

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Online shopping is in vogue these days and everyone is spending much more than in store. Online stores offer a wide range of products under one roof. For the buyers, there are many positive innovations and developments that have happened at the same time.



Online store owners are the ones who need to take a few important steps to contribute to the success of the business. Convincing customers to buy from your store is an amazing idea and you can do it through these psychological hacks. Marketing tactics can be applied if you have an intelligent mind because there is nothing wrong with making people believe in your values. Let’s apply these tricks to convince customers to click the BUY button.

Tempt customers into expensive deals

Displaying two products at different prices is a common strategy followed by online stores to attract customers. Have you ever seen two packages of the same cookies, but with different quantities and australia number dataset prices? Of course you have. Usually, expensive products offer more value, as in the case of cookies, the one with a larger package is expensive. After comparison, it is found that the large package is more profitable and a better deal.

Now, to make it more enticing, add a third package with a better offer. Suppose you can add a small package of cookies to the larger one at a slightly higher price than the second package. This will seem like a great deal to the customer and the chances of sales will be much higher than you expect.

Make them easy while you shop

Motivate your potential customers by using words like Earn More or Get More. If you make them feel like they are spending less money on a valuable product, they will come back to your site often to make purchases. Help customers focus more on the benefit of the product, not its price.

Place a deal of the day

Since you know that content matters, you can show the best deal of the day between the two products. To attract them, put a cheap item on the left and the expensive one on the right and keep the one you want to sell in the middle. Help them make a better decision about a particular item and you can drive more sales through this strategy.

Only a few items left

Adding this tag to every product page increases sales because the customer will be afraid of losing the item if they don’t buy it right then and there. Booking a flight or hotel or buying any clothing item with the tag “2 items or seats left” creates a sense of urgency in the customer’s mind and they act immediately. This increases your sales because without this tag, the customer may miss out on buying the product. Not having a favorite product is not acceptable to customers who are quick to sell.