We recommend that after creating or reconfiguring the EPC, you check
Posted: Mon Jan 27, 2025 6:01 am
display region . It may be that when you set a specific region, Yandex can display ads worldwide. When adding a new group, you should make sure that the region from the campaign has spread to it;
autotargeting categories . Yandex can set jordan consumer email list everything automatically, you need to disable and recheck;
automatic application of recommendations . We recommend disabling (may be set automatically);
display ads ;
traffic quality .
Important : if during the campaign you notice irrelevant traffic or unqualified leads, ask a specialist to recheck the settings. And in September, when Yandex automatically transfers all campaigns to EPC, pay special attention to the quality of traffic.
Please note that there are no mobile ads in the EPC : if the old campaign had this type of ad, it will disappear.
It is important to prepare for the transition in advance.
In our opinion, the EPC still has more advantages than disadvantages.
You can combine different types of ads, different display conditions in one campaign. Previously, you had to create separate campaigns, which required a considerable budget, now you can review the structure and scale the campaign;
Each group can have its metrics adjusted. Previously, it was not possible to combine different types of campaigns into one campaign, because each campaign had its own target metrics. Now, this can be "played with" at the group level, and, again, this should lead to faster learning for companies.
The only drawback is concerns about Yandex automatically transferring old campaigns to the new one: no one can guarantee that this will be in the business’s favor.
That is why we are already calling on Clients to switch to the new format, because “forewarned is forearmed.”
No one can predict how the automatic transition will affect the cost per click and the overall market indicators. There is a possibility that in September we will see an increase in the cost per click or a deterioration in traffic.
autotargeting categories . Yandex can set jordan consumer email list everything automatically, you need to disable and recheck;
automatic application of recommendations . We recommend disabling (may be set automatically);
display ads ;
traffic quality .
Important : if during the campaign you notice irrelevant traffic or unqualified leads, ask a specialist to recheck the settings. And in September, when Yandex automatically transfers all campaigns to EPC, pay special attention to the quality of traffic.
Please note that there are no mobile ads in the EPC : if the old campaign had this type of ad, it will disappear.
It is important to prepare for the transition in advance.
In our opinion, the EPC still has more advantages than disadvantages.
You can combine different types of ads, different display conditions in one campaign. Previously, you had to create separate campaigns, which required a considerable budget, now you can review the structure and scale the campaign;
Each group can have its metrics adjusted. Previously, it was not possible to combine different types of campaigns into one campaign, because each campaign had its own target metrics. Now, this can be "played with" at the group level, and, again, this should lead to faster learning for companies.
The only drawback is concerns about Yandex automatically transferring old campaigns to the new one: no one can guarantee that this will be in the business’s favor.
That is why we are already calling on Clients to switch to the new format, because “forewarned is forearmed.”
No one can predict how the automatic transition will affect the cost per click and the overall market indicators. There is a possibility that in September we will see an increase in the cost per click or a deterioration in traffic.