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Posted: Mon Jan 27, 2025 6:02 am
How to improve traffic quality
We recommend setting up search advertising using keywords , without using the Display Network (KMS), because the results will be worse and it will not be possible to provide targeted traffic.
As we have already said above, we specify “all countries” as the location of our target audience, and use Russian as the targeting language . This way, we will narrow our targeting to users who speak and request information in Russian.
We do not recommend using broad keywords, but rather limiting them with toponyms . The image below shows statistics on working with kenya consumer email list the B2B2C niche (siding sales), the keyword is “buy siding Novosibirsk”:
keyword.png
Track bounce rate by keywords/campaigns/geo.
We can’t say that Google advertising is more effective than Yandex, but companies that lack a flow of leads from Yandex Direct or those who are sure that their target audience uses Google should definitely test the mechanics.
Based on the experience from the example above (the experiment with siding), we can say that the cost of a click from Google is higher, and applications are twice as expensive, but it is possible to attract users.
We recommend setting up search advertising using keywords , without using the Display Network (KMS), because the results will be worse and it will not be possible to provide targeted traffic.
As we have already said above, we specify “all countries” as the location of our target audience, and use Russian as the targeting language . This way, we will narrow our targeting to users who speak and request information in Russian.
We do not recommend using broad keywords, but rather limiting them with toponyms . The image below shows statistics on working with kenya consumer email list the B2B2C niche (siding sales), the keyword is “buy siding Novosibirsk”:
keyword.png
Track bounce rate by keywords/campaigns/geo.
We can’t say that Google advertising is more effective than Yandex, but companies that lack a flow of leads from Yandex Direct or those who are sure that their target audience uses Google should definitely test the mechanics.
Based on the experience from the example above (the experiment with siding), we can say that the cost of a click from Google is higher, and applications are twice as expensive, but it is possible to attract users.