How to Identify Key Performance Marketing Indicators

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Let's look at the indicators that are relevant for most businesses.

Store - usually this is the total traffic, CLV, AOV (average check per customer);
E-commerce - CLV and AOV. In addition, the bounce rate becomes an important indicator, directly on the cart page;
Corporate website - total traffic, CAC, cost latvia consumer email list of one confirmed lead, website bounce rate.
Algorithm for preparing to launch a campaign
Preparation . It all starts with defining the goal you plan to achieve. Most often, it is to increase the number of conversions.
The next stage is analytical . During it, the promoted business is analyzed, its features are identified, and its positioning is clarified.
It is imperative to study the target audience: the main channels for attracting it, its characteristics and features. The achieved conversion level on the site is also studied in detail + the effectiveness of each traffic source is confirmed.