Artificial Intelligence applied to Digital Marketing also extends to content generation. Currently, it is capable of creating texts and images from scratch following the instructions that we give to the tool. This represents a great opportunity to streamline and facilitate creative processes.
ChatGPT is probably the most famous tool right now. In case you don't know it yet, it's a chat system designed to hold conversations with anyone. Therefore, it understands the questions we ask and is able to give accurate and complete answers in a very natural language. For example: a student can ask you to write a 500-word essay on a specific topic and in the blink of an eye the text will be ready.
There are also AI image generators that are capable of creating original and realistic images from text. The results are amazing and, if used correctly, can save a designer many hours of work.
3. Creating advanced audiences
Artificial Intelligence in marketing can also be used to identify audiences and determine which ones are most valuable for achieving our goals. AI is capable of finding hidden patterns and knowing which slovenia phone number data segments are most likely to buy a certain product or service. Therefore, with its help, we will be able to optimize our campaigns and actions to the maximum.
In addition, thanks to machine learning, it is possible to predict behaviors so we can create dynamic audiences and focus campaigns to better meet customer needs.
4. SEO
Doing SEO with Artificial Intelligence will make it easier for you to improve the positioning of your website. How? There are different ways:
Discover new , unexplored SEO opportunities . There are many AI-based SEO tools that offer keyword ideas and link building opportunities.
Optimize content by creating groups of topics that answer users' questions, knowing the optimal length, knowing which keywords to introduce...
Scale your capacity by automating key tasks such as website audits, fixing duplicate content issues, broken links, etc.
Analyze results and detect improvements thanks to the data processing capacity of AI tools.
Marketing and Artificial Intelligence: How are we applying it?
At WAM we like to be at the forefront and test the latest trends in Marketing and technology ; that is why we have been testing the different applications of artificial intelligence in our sector for a few months now.
Our experts are up to date with the changes, training and applying them in the strategies and daily work of our clients to draw their own conclusions. We will soon share the results here and give you our opinion on artificial intelligence and digital marketing .