Search Engine Marketing VS Content Marketing

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There is a certain trend in the West regarding the concepts of "search marketing" and "content marketing". Below is a table showing the following: the number of search queries, namely search marketing, is falling, while content marketing is gradually growing up. Western marketers understand that there is some shift from search engines to content. Search is paying more and more attention to the quality of the site. If earlier it was enough to buy a large number of links with the right keywords, now the search engine takes into account the amount of time the user spent on the site, what is written in social networks, etc.



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Above you see the trend in RuNet. You see that the request for content marketing is also growing, that is, in essence, a certain shift in concepts mexico consumer email list is happening now, the search is becoming more social. Speaking about quantity and quality - many used to chase numbers, but now many marketers are starting to think about a certain engagement rate, that is, about the degree of user involvement.

If earlier you were given a KPI: “let’s get 100 thousand subscribers on Facebook” – a big question, what will this give to the brand, now they started thinking about “let’s bring the engagement rate to some indicator”. That is.