Subway's new logo and redesign of its Visual Identity

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Complete branding to change a company's history.
Fast food chain Subway unveiled its new visual identity late last year, the result of a brand redesign in which the sandwich chain is taking a fresh look at its business to keep pace with a rapidly changing industry.



The chain of more than 45,000 outlets has formally czech republic number dataset the most extensive branding and refresh in its history, which it is calling the “Fresh Forward” design . According to Trevor Haynes, Subway’s vice president of operations, “We created a modern design that gives our customers choice – including new ways to order, new ways to get their food, new ways to enjoy their meal ,” he said.

The design of the new visual identity , store signage , new packaging design , new digital ordering methods , new merchandising items , curated soundtrack , recycled content on its wall coverings and, of course, the design of the new logo were all meticulously crafted.

Subway Logo Design : Branding Refresh
And speaking of the new logo design , it features a vibrant , curved “S” design that stands tall, bold and confident, capturing the essence of the brand in a fresh, contemporary look . The core colors have been optimized to live and work across all channels, and the symbol, a new visual identity asset , distills the iconic arrows into a powerfully simple mark. The new symbol hides the same “S” in the new logo between two large arrows and in turn forms a larger, graphic “S,” which will be easily recognizable as it becomes a social media icon.

Customers will now start to see the new iconic logo , symbol and optimized color palette on new packaging , uniforms and signage , and by the end of 2017, the new visual identity will be rolled out worldwide.