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What Consumers Expect from Brands

Posted: Mon Jan 27, 2025 7:11 am
by nusaiba129
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"The Battle for the Audience's Heart":
Edelman has released its annual study , which reveals the key factors that influence consumers' brand choices.

The main priority remains the nigeria consumer email list value for money – this is important for 91% of the audience.
88% of respondents named trust in the brand and its values ​​as the key criterion.
87% value customer service, while 86% value ease of searching and purchasing.
Domestic production now matters. Foreign brands have begun to "lose the battle" over origin.
13% of consumers want to receive newsletters from brands that are tailored to their needs, according to edna experts.

As the survey showed, 29% of respondents block mailings that do not take into account their personal preferences, and 52% hope for simple and prompt communication with the company.