WhatsApp it presents features of business electronic
Posted: Mon Jan 27, 2025 8:20 am
During F8, an event that presents the latest developments in the Facebook family, the company’s CEO Mark Zuckerberg announced new e-commerce features for WhatsApp.
In the coming months, the app will release a feature that allows stores and companies that use WhatsApp Business to present their catalog of products and services directly in the app through a standardized interface.
This feature will most likely be provided by Facebook Business, which shares the product catalog with the company’s Instagram business account and also the company’s Facebook page.
“In a year, millions of small businesses use WhatsApp Business to communicate with their customers. Now, we’re launching a new tool, Product Catalog. You’ll be able to easily see what’s available from each company,” said the Facebook founder.
“This will be especially important for all businesses that don’t have an online presence [their own website, for example] and that are increasing the use of private platforms to interact with their customers,” he concluded.
Payments
In addition to the catalog, a payment solution was also greece number dataset that is under development and is very similar to what is offered by WeChat, a competitor with a strong presence in Asia. In the example presented at the event, it is possible to see a conversation where the consumer requests a product and the store owner sends a payment request.
This functionality is being tested in India among WhatsApp users and the feedback has been very positive. The solution is not at all innovative, as the app's competitors already operate with much broader and validated functionalities in other markets.
What changes?
E-commerce via messaging and social media apps has been around for several years. Platforms are slowly adapting to try to capture the value generated by these transactions by limiting the free inclusion of suppliers and controlling interactions.
Payment methods will likely charge fees to sellers and facilitate transactions that occur naturally on the platforms. Examples of this are Instagram and WhatsApp (both owned by Facebook) transforming themselves into marketplaces to monetize their user bases without relying exclusively on ads.
Retailers can only wait for the features to arrive here and for integrations to contribute to operational efficiency.
In the coming months, the app will release a feature that allows stores and companies that use WhatsApp Business to present their catalog of products and services directly in the app through a standardized interface.
This feature will most likely be provided by Facebook Business, which shares the product catalog with the company’s Instagram business account and also the company’s Facebook page.
“In a year, millions of small businesses use WhatsApp Business to communicate with their customers. Now, we’re launching a new tool, Product Catalog. You’ll be able to easily see what’s available from each company,” said the Facebook founder.
“This will be especially important for all businesses that don’t have an online presence [their own website, for example] and that are increasing the use of private platforms to interact with their customers,” he concluded.
Payments
In addition to the catalog, a payment solution was also greece number dataset that is under development and is very similar to what is offered by WeChat, a competitor with a strong presence in Asia. In the example presented at the event, it is possible to see a conversation where the consumer requests a product and the store owner sends a payment request.
This functionality is being tested in India among WhatsApp users and the feedback has been very positive. The solution is not at all innovative, as the app's competitors already operate with much broader and validated functionalities in other markets.
What changes?
E-commerce via messaging and social media apps has been around for several years. Platforms are slowly adapting to try to capture the value generated by these transactions by limiting the free inclusion of suppliers and controlling interactions.
Payment methods will likely charge fees to sellers and facilitate transactions that occur naturally on the platforms. Examples of this are Instagram and WhatsApp (both owned by Facebook) transforming themselves into marketplaces to monetize their user bases without relying exclusively on ads.
Retailers can only wait for the features to arrive here and for integrations to contribute to operational efficiency.