It is worth reminding ourselves that data compliance is an ongoing journ email marketing lists australia ey. The initial priority is to get the basics right. With that in mind, a number of aspects are crucial as part of any effective data privacy culture within a company:
1. Training is vital
Training must be regular and ongoing, both for new and existing staff. It is particularly important given the levels of churn we are witnessing in many marketing roles at present, alongside the pace of development in the area of compliance generally. Some experts estimate that 90% of all data breaches are the result of human error. Training is essential to offset this risk.
2. Know the 6 legal bases and 7 core principles of the GDPR
Many of the breaches we have seen over the past five years could have been reduced or removed if companies had considered the following questions;
Firstly, is there a clear legal basis upon which to process this personal data?
Secondly, is the processing in accordance with the principles of the GDPR?
3. Set the tone from the top
All businesses take their lead from those in senior management. The board and executive team must be seen to openly support and advocate, through words and actions, for a strong data privacy culture throughout the organization.