How to Use Data to Improve Customer Relationships?
Posted: Mon Jan 27, 2025 8:48 am
When it comes to customer relationships, companies need to consider the importance of consistency and frequency. In other words, while they must be assertive and impactful, they must also be there for the consumer, providing support from before the purchase to after the sale.
But how do you do this in the best way? See in this article how using your database can ensure quality contact and always keep the customer as an opportunity for new sales.
How important is a good relationship with the customer?
Regardless of the company's industry or niche, it needs to jamaica number dataset the public what makes it different so that people choose it over the competition. This difference is closely linked to the quality of what is offered and also to the service.
Therefore, a company must have a good relationship with its customers, because when the organization is able to establish meaningful dialogues and relationships with its audience, this audience becomes loyal. Therefore, in addition to buying the product or service, they start to promote it, increasing the brand's visibility.
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How can you use data to improve this relationship?
With an organized and efficient database , your company will have access to information that can make a difference in customer relationships. Here are some suggestions on how to do this:
Important dates
There are three types of basic and essential information that your company needs to have in its database:
a telephone number;
date of birth;
your client's email.
With just these three details, you can, for example, contact people on their birthdays and offer discounts, products and/or services. This small gift can make all the difference in your relationship with your customers!
This usually happens via email, but depending on the type of contact the brand has, some situations may offer more personal contact, such as a WhatsApp message or even a phone call. But be very careful and study the customer's profile well before deciding, so that the strategy is effective.
To do this, you need to have correct data and a solid foundation, which you can start building by hiring a service to clean and enrich registration information, such as TargetData.
Offer the right product
When a customer makes a purchase, it creates a record of what they bought along with their personal information, which can be a great way to analyze and utilize this data, possibly ensuring more sales in the future.
For example, a few months after a customer purchases a product, your company can send the customer a message or email offering something related that helps the person even more. Someone who buys a washing machine is much more likely to later buy a dryer than something random, like a tire. Get it?
Data can predict a potential customer need. Without this information, you might be offered a phone or a TV, things that the customer might not want or even be thinking about buying.
This helps with customer relationships, as the offer makes sense in the person's context, increasing the chances of purchase, especially if the person was satisfied with the first product. This way, if your sales strategies are aligned with the marketing team, it will be possible to determine the best time to sell and be more assertive.
Did you like the tip? Now that you understand more about using data to maintain a healthy relationship with your customer, check out the solutions that TargetData offers.
But how do you do this in the best way? See in this article how using your database can ensure quality contact and always keep the customer as an opportunity for new sales.
How important is a good relationship with the customer?
Regardless of the company's industry or niche, it needs to jamaica number dataset the public what makes it different so that people choose it over the competition. This difference is closely linked to the quality of what is offered and also to the service.
Therefore, a company must have a good relationship with its customers, because when the organization is able to establish meaningful dialogues and relationships with its audience, this audience becomes loyal. Therefore, in addition to buying the product or service, they start to promote it, increasing the brand's visibility.
banner blogpost lgpd
How can you use data to improve this relationship?
With an organized and efficient database , your company will have access to information that can make a difference in customer relationships. Here are some suggestions on how to do this:
Important dates
There are three types of basic and essential information that your company needs to have in its database:
a telephone number;
date of birth;
your client's email.
With just these three details, you can, for example, contact people on their birthdays and offer discounts, products and/or services. This small gift can make all the difference in your relationship with your customers!
This usually happens via email, but depending on the type of contact the brand has, some situations may offer more personal contact, such as a WhatsApp message or even a phone call. But be very careful and study the customer's profile well before deciding, so that the strategy is effective.
To do this, you need to have correct data and a solid foundation, which you can start building by hiring a service to clean and enrich registration information, such as TargetData.
Offer the right product
When a customer makes a purchase, it creates a record of what they bought along with their personal information, which can be a great way to analyze and utilize this data, possibly ensuring more sales in the future.
For example, a few months after a customer purchases a product, your company can send the customer a message or email offering something related that helps the person even more. Someone who buys a washing machine is much more likely to later buy a dryer than something random, like a tire. Get it?
Data can predict a potential customer need. Without this information, you might be offered a phone or a TV, things that the customer might not want or even be thinking about buying.
This helps with customer relationships, as the offer makes sense in the person's context, increasing the chances of purchase, especially if the person was satisfied with the first product. This way, if your sales strategies are aligned with the marketing team, it will be possible to determine the best time to sell and be more assertive.
Did you like the tip? Now that you understand more about using data to maintain a healthy relationship with your customer, check out the solutions that TargetData offers.