Defining a client avatar
Posted: Mon Jan 27, 2025 9:27 am
Many people know that the effectiveness of advertising is determined by the quality of targeting, so a correctly composed client avatar allows you to significantly save your budget with high efficiency of the advertising campaign. However, it is not uncommon for everything to end with defining the target audience without actually creating the client portrait itself. This does not mean that defining the target audience is not necessary - on the contrary, but for the greatest effectiveness it will still not be enough.
As a rule, when creating a client avatar, most people are skeptical, which lasts until the first results. In our article, we will tell you how to correctly create a client portrait, what attorney email list benefits it will bring to the company and what mistakes should be avoided in the process.
In any work of art, the main characters are described in great detail. The avatars of clients should be composed in the same way.
An avatar is a portrait of an ideal client. It should be composed as accurately as possible. The character should have a first and last name, a specific place of residence, a profession, and even appearance. For this, you can use photographs of real people. A description of character, manners, habits, speech patterns, as well as worldview and interests will also be helpful. In general, the more carefully the avatar is composed, the more useful it will be.
But everything is good in moderation. Often, an overly detailed portrait is difficult to tie in with the properties of the goods. But the main task of the avatar is to help the marketer make the most relevant offer to the client, choosing the right advertising platform and creative for the ad.
Differences between a client avatar and a target audience
The target audience and the client avatar seem to be very similar concepts, but at the same time they have a number of differences. Let's figure out what the difference is.
Let's say your business is a music store. Who do you think your customers are? "It's simple," you think, "musicians or those who want to learn to play musical instruments." And, in general, that's true. But if you delve deeper, it turns out that your customers are:
Musicians aged 25–40.
Women aged 30–40 whose children study at a music school.
Boys and girls aged 14–22 who want to learn to play musical instruments.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153389
The listed categories of people are not avatars, but target audiences. How to create a client avatar? Let's try to do it:
Sergey, 26 years old . Guitarist in a rock band. Every evening he plays in local restaurants with his colleagues.
Anna, 36 years old. Married, has two children (a girl and a boy). Six-year-old son Vlad plays hockey. Daughter Alina, aged nine, recently started going to music school, where she is learning to play the piano.
Egor, 16 years old . After watching videos on YouTube, he wanted to learn to play the guitar. He will watch online lessons and is now looking for a suitable musical instrument.
Surely it has now become clear to you that the category of mothers whose children are learning music is the target audience.
As a rule, when creating a client avatar, most people are skeptical, which lasts until the first results. In our article, we will tell you how to correctly create a client portrait, what attorney email list benefits it will bring to the company and what mistakes should be avoided in the process.
In any work of art, the main characters are described in great detail. The avatars of clients should be composed in the same way.
An avatar is a portrait of an ideal client. It should be composed as accurately as possible. The character should have a first and last name, a specific place of residence, a profession, and even appearance. For this, you can use photographs of real people. A description of character, manners, habits, speech patterns, as well as worldview and interests will also be helpful. In general, the more carefully the avatar is composed, the more useful it will be.
But everything is good in moderation. Often, an overly detailed portrait is difficult to tie in with the properties of the goods. But the main task of the avatar is to help the marketer make the most relevant offer to the client, choosing the right advertising platform and creative for the ad.
Differences between a client avatar and a target audience
The target audience and the client avatar seem to be very similar concepts, but at the same time they have a number of differences. Let's figure out what the difference is.
Let's say your business is a music store. Who do you think your customers are? "It's simple," you think, "musicians or those who want to learn to play musical instruments." And, in general, that's true. But if you delve deeper, it turns out that your customers are:
Musicians aged 25–40.
Women aged 30–40 whose children study at a music school.
Boys and girls aged 14–22 who want to learn to play musical instruments.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153389
The listed categories of people are not avatars, but target audiences. How to create a client avatar? Let's try to do it:
Sergey, 26 years old . Guitarist in a rock band. Every evening he plays in local restaurants with his colleagues.
Anna, 36 years old. Married, has two children (a girl and a boy). Six-year-old son Vlad plays hockey. Daughter Alina, aged nine, recently started going to music school, where she is learning to play the piano.
Egor, 16 years old . After watching videos on YouTube, he wanted to learn to play the guitar. He will watch online lessons and is now looking for a suitable musical instrument.
Surely it has now become clear to you that the category of mothers whose children are learning music is the target audience.