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February 24, 2021
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By Mathilde Caubel, MediaLab of Information at France Télévisions

Every year, China Central Television’s (CCTV) Spring Festival Gala broadcast attracts nearly a billion viewers in 170 countries . Often referred to as China’s “Super Bowl,” the four-hour show is an integral part of families’ Lunar New Year celebrations. It also serves as an unparalleled promotional tool for China’s Big Tech companies and a large-scale testing ground for new technologies.