Examples of successful cases

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It's time for real evidence of what was already written at the beginning. Show examples of successfully completed projects. People like real cases. They involuntarily feel sympathy for the one whose problem has already been solved. In marketing, there is even a special term describing this phenomenon - social proof. Be sure to include several real cases in your presentation.

Present your work with a former client as a diabetes mailing list short story. Start with the task that was set for you, what and how you did it, problems that arose in the process, solutions to difficulties, and the result. Use figures and facts about what was done for customers. Don't hide the problems that arose in the work. This will only increase the level of trust in you: you didn't stop, you found a solution, and you achieved your goals. If you still continue to cooperate with the described client, mention it.

Cases can also be inserted as evidence of your claims. For example, a stone cutter completed the assigned task a week ahead of schedule. If you said something, prove it.

Differentiation from competitors

Let's say you have convincingly proven that you can solve a wide range of customer problems effectively and competently. However, you are not alone in the market of goods and services. Why should you be chosen? It's time to differentiate yourself from your competitors. Some businessmen make the mistake of claiming that they are "like everyone else". The client has a wide choice, we must help them make the right decision in our favor. The "no worse than the rest" strategy does not work here.

Show that you are a little faster here, and a little better than everyone else there. The client will pay the same money, but will get a better result from you.

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What other blocks need to be included in the presentation of the company's activities
Block "How we work"

Block "How we work"

For example, you managed to interest a potential client and he expresses a desire to move on to cooperation. At the same time, the client has a number of questions. How convenient will it be for him to cooperate with your company? Where to start? How will the interaction be organized? What documents need to be drawn up?

Answers to such questions are included in a separate presentation block ("How the company works"). Here you need to schematically present all stages of cooperation, and also indicate what the first step of a potential client should be (call, application, receiving an invoice for prepayment). In addition, in this block you should describe what each stage of cooperation will bring to your partners.

To introduce your future partner to the specifics of your company's work, show them a picture that visualizes all the steps of interaction from the first call to the result. Fight the urge to slightly embellish your work style. You need to show everything as honestly as possible so that the partner does not subsequently experience the bitterness of disappointment from working with you.

Diplomas, certificates, licenses

Businessmen are more inclined to cooperate with certified performers. Take the time to prepare documents, permits, and authorizations confirming your qualifications, and show them in the company presentation.

Social Proof: Reviews and Media

The most important elements of a company presentation include customer reviews. Reviews must be honest. In the B2B sphere, they are treated with particular attention. Presentations of large companies must necessarily contain detailed reviews from partners according to the case scheme described earlier. Publications in federal media and in specialized industry publications will further emphasize your status.