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How to find a project for investment

Posted: Mon Jan 27, 2025 10:17 am
by subornaakter20
With a smart investment, the investor works with several startups at once. He is immediately prepared for the fact that not every project will be able to bring profit. In practice, only one company out of ten becomes successful. This means that the profitability of the project should be at least ten times higher than the amount of financing. Experienced investors do not wait for offers from startup creators, but look for them themselves, constantly analyzing the market. Most direct mail mortgage marketing often, future investors join venture funds.

Such organizations are engaged in building a strategy for the development of a company in the market, select specialists in individual fields, and provide legal support. The task of the fund is to form a single investment portfolio for investing in a large number of startups. The main difference between the fund and business angels is the use of their own and private funds for investment. The advantage of their activities is the ability to conduct risky activities at the legislative level, including lending to companies. In addition, it is not prohibited to attract each other as co-investors.

Investors often monitor awards and competitions for the best startup in order not to miss really interesting projects. They go to conferences, seminars, presentations. They monitor crowdfunding platforms and thematic blogs.

Difficulties of investors with new projects:

You have to be patient and clearly see the startup's prospects. The idea can bring profit in a year or in ten years. You can't predict it in advance.

The team's passion for the project idea at the expense of its profitability causes conflict situations.

What documents does the new company provide to the investor?
To attract direct venture capital investments into their project, creators need to provide documents with their business idea. This list includes:

Teaser. A short advertising summary of the project, which describes its main idea, assesses competitors and target audience, and makes forecasts for the next few years. This is the first document that the investor receives.

Presentation. A more detailed description of the startup. Provided if the investor is interested in the teaser.

Memorandum. Proof of the effectiveness of the strategy and justification of the main provisions presented in the presentation. This is an integral part of it.

Description of the financial model. This document details the formation of profits, cash flow and distribution of expenses. Most often it is provided in the form of diagrams and tables.

What documents does the new company provide to the investor?

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Provisions of the investment agreement. Explanation of the purpose of the funds received, the amount, the distribution scheme. Also separately noted are the conditions under which the parties may terminate the agreement.

Cooperation Agreement. A document that stipulates the terms for transferring a share in the company to the investor. At the initial stage, a preliminary version is prepared, since the provisions may change during the work process.

With the development of modern technologies, the emergence of venture investments is an absolutely natural phenomenon. This is the most promising mechanism of interaction between investors and creators of startup projects.