Digital technology at the service of your B2B customer experience
Although B2B and B2C have distinct characteristics, there are similarities in customer experience. Your customers are also influenced by emotional factors and seek personalized experiences. By taking inspiration from B2C marketing strategies, you can improve your customer experience and stand out from the competition.
As stated above, capturing data is now essential to understand your customers’ needs and behaviors. By using tools like SPREAD, you can gain valuable insights about your customers, and therefore effectively personalize your communications.
Our client, Global D, is a perfect example of the importance of leveraging digital to deliver a personalized customer experience and truly meet their needs. A distributor specializing in functional and aesthetic jaw rehabilitation solutions and services, Global D has chosen to capture data by delivering specific content to download. The company engages its partner surgeons and other visitors to its site by sending them personalized content to introduce them to its product range. To access this content, nothing could be simpler! Users will have to provide information such as their position and email address.