How to Use Net Promoter Scores (NPS) to Predict Lead Loyalty
Posted: Mon Jan 27, 2025 10:25 am
Onversational data from public web data,
– brand data collected by Yougov
– behavioral data , from Kantar,
– program data , from Harris Interactive’s Quali TV.
FTP thus offers its advertisers recommendations gambling data morocco and a holistic vision of audiences for contextual audience planning at the heart of the TV and digital program offering. With a stated objective: preserving audiences and protecting brands by avoiding overbidding. Rather than excessive personalization, France Télévisions' advertising agency offers audience segmentation thanks to a more detailed knowledge of social imaginations and behaviors compared to the segmentation of the advertising offer.
Thus, " by combining the power of television and the targeting of digital, segmented advertising offers the best of both worlds " announces Marianne Siproudhis , CEO of FTP.
Targeted dissemination , tailored measurement
With the arrival of addressed TV, television channels, the mass media par excellence , will broadcast advertising screens to targeted audiences. At the same time, television will also sell its spaces programmatically. As with the previous consumption revolution, multi-screens , it will be necessary to agree on the tools for measuring the effectiveness of these targeted screens capable of making the link between the linear world of television, that of addressed TV and digital, in order to guarantee the trust essential to the development of this new market.
– brand data collected by Yougov
– behavioral data , from Kantar,
– program data , from Harris Interactive’s Quali TV.
FTP thus offers its advertisers recommendations gambling data morocco and a holistic vision of audiences for contextual audience planning at the heart of the TV and digital program offering. With a stated objective: preserving audiences and protecting brands by avoiding overbidding. Rather than excessive personalization, France Télévisions' advertising agency offers audience segmentation thanks to a more detailed knowledge of social imaginations and behaviors compared to the segmentation of the advertising offer.
Thus, " by combining the power of television and the targeting of digital, segmented advertising offers the best of both worlds " announces Marianne Siproudhis , CEO of FTP.
Targeted dissemination , tailored measurement
With the arrival of addressed TV, television channels, the mass media par excellence , will broadcast advertising screens to targeted audiences. At the same time, television will also sell its spaces programmatically. As with the previous consumption revolution, multi-screens , it will be necessary to agree on the tools for measuring the effectiveness of these targeted screens capable of making the link between the linear world of television, that of addressed TV and digital, in order to guarantee the trust essential to the development of this new market.