Google Ads and MCC Accounts Setup: A Step-by-Step Guide for Beginners
Posted: Mon Jan 27, 2025 10:28 am
My Client Center (MCC) is a Google Ads account type for advertisers and agencies who need to access multiple individual Google Ads accounts using a single email address. MCC allows you to effectively monitor and optimize campaigns for different projects, as well as gain access to aggregated statistics and reports for all accounts. This makes it easy to manage the advertising activities of several projects simultaneously.
However, many beginners have experienced saudi arabia number dataset with setting up an advertising account and multiple accounts in My Client Center before launching ad campaigns. This article aims to address those challenges and provide a step-by-step guide to MCC accounts. The article also covers the following topics:
Advantages of an MCC account over a Google Ads account
Creating an MCC account in Google Ads: a step-by-step checklist
Setting up a payment profile for your MCC account in Google Ads
Linking an ad account to MCC
Creating an ad account
Setting up a payment profile for an ad account
The most common mistakes beginners make when setting up and managing an MCC account
Advantages of MCC over a Google Ads account
An MCC account is a manager account for Google Ads advertising accounts. It is a useful tool for agencies and businesses that advertise online, especially if they have clients with their own ad accounts.
One MCC account lets you manage campaigns and budgets across multiple Google Ads accounts.
Simply put, an MCC account in Google Ads is like a large office with many employees doing different things in different cubicles. And you, as a manager, can manage all processes from one place, regardless of what they involve or where they are.
What’s the difference between a regular advertising account and an MCC account?
A regular Google Ads account is one account for one website that can be owned by one person or organization. An MCC account contains many different accounts for different websites under one advertising account.
In a regular advertising account, the owner has access only to their own account and cannot directly manage other accounts without an additional invitation. With an MCC account, the owner has the ability to consolidate multiple advertising accounts into one centralized account. This allows the owner to manage and monitor several separate accounts without having to constantly switch between them.
A regular advertising account has its own settings, budget, keywords, ads, etc. Furthermore, ad campaign management is limited to a single account. With an MCC account, you can:
implement centralized settings: view and edit budgets, geographic settings, ad schedules, and others. for many ad accounts at once;
create common keywords and ads that can be used across accounts;
share your MCC and selected accounts with other users to work on campaigns and complete tasks together;
However, many beginners have experienced saudi arabia number dataset with setting up an advertising account and multiple accounts in My Client Center before launching ad campaigns. This article aims to address those challenges and provide a step-by-step guide to MCC accounts. The article also covers the following topics:
Advantages of an MCC account over a Google Ads account
Creating an MCC account in Google Ads: a step-by-step checklist
Setting up a payment profile for your MCC account in Google Ads
Linking an ad account to MCC
Creating an ad account
Setting up a payment profile for an ad account
The most common mistakes beginners make when setting up and managing an MCC account
Advantages of MCC over a Google Ads account
An MCC account is a manager account for Google Ads advertising accounts. It is a useful tool for agencies and businesses that advertise online, especially if they have clients with their own ad accounts.
One MCC account lets you manage campaigns and budgets across multiple Google Ads accounts.
Simply put, an MCC account in Google Ads is like a large office with many employees doing different things in different cubicles. And you, as a manager, can manage all processes from one place, regardless of what they involve or where they are.
What’s the difference between a regular advertising account and an MCC account?
A regular Google Ads account is one account for one website that can be owned by one person or organization. An MCC account contains many different accounts for different websites under one advertising account.
In a regular advertising account, the owner has access only to their own account and cannot directly manage other accounts without an additional invitation. With an MCC account, the owner has the ability to consolidate multiple advertising accounts into one centralized account. This allows the owner to manage and monitor several separate accounts without having to constantly switch between them.
A regular advertising account has its own settings, budget, keywords, ads, etc. Furthermore, ad campaign management is limited to a single account. With an MCC account, you can:
implement centralized settings: view and edit budgets, geographic settings, ad schedules, and others. for many ad accounts at once;
create common keywords and ads that can be used across accounts;
share your MCC and selected accounts with other users to work on campaigns and complete tasks together;