How to Prepare an App Description for Google Play? Quick Guide
Posted: Mon Jan 27, 2025 10:42 am
When users search for an app on Google Play, they go through several steps: they make a query, and review the description, rating, and reviews. The texts of the long and short descriptions are the first interaction point between the user and the developer.
For users, these texts serve as a source of information about the product "from the creator". By reading the descriptions, the user forms an impression of whether this app is relevant to their needs or not. For developers, creating app descriptions is a starting point in preparing marketing materials.
Creating App Description
We have prepared a guide to help you easily create app sweden number dataset and fill in metadata in Google Play, along with an example that you can use as a template.
To work with the form, you need to first copy it to a new document.
Preparatory Stage – Creating a Semantic Core
First and foremost, you need to compile a semantic core: the first two columns of the table should contain the keywords and phrases that should be present in the descriptions.
Gather keywords that bring traffic. You can use:
Google Suggest;
conversion data if you are running Google Ads campaigns;
statistics from the App Store SAP.
Title
The title is the name of the application. When creating a title description, remember:
The words in this field have maximum weight for search, so the title should contain keywords and phrases from the list
It should be clear from the title what the application is intended for – this will improve its search rankings.
The title has a limit of 50 characters (including spaces). You can see how many characters you have left on the right side of the window as you fill in the field.
Short description
Short description – an announcement that should capture the user's attention. The short description is located on the first page of the application, and the information provided here determines the user's further interest in the product:
Highlight important points for the target audience;
Use keywords and phrases organically in the description.
The short description should contain a maximum of 80 characters. The number of available characters for this field is displayed to the right of the window.
For users, these texts serve as a source of information about the product "from the creator". By reading the descriptions, the user forms an impression of whether this app is relevant to their needs or not. For developers, creating app descriptions is a starting point in preparing marketing materials.
Creating App Description
We have prepared a guide to help you easily create app sweden number dataset and fill in metadata in Google Play, along with an example that you can use as a template.
To work with the form, you need to first copy it to a new document.
Preparatory Stage – Creating a Semantic Core
First and foremost, you need to compile a semantic core: the first two columns of the table should contain the keywords and phrases that should be present in the descriptions.
Gather keywords that bring traffic. You can use:
Google Suggest;
conversion data if you are running Google Ads campaigns;
statistics from the App Store SAP.
Title
The title is the name of the application. When creating a title description, remember:
The words in this field have maximum weight for search, so the title should contain keywords and phrases from the list
It should be clear from the title what the application is intended for – this will improve its search rankings.
The title has a limit of 50 characters (including spaces). You can see how many characters you have left on the right side of the window as you fill in the field.
Short description
Short description – an announcement that should capture the user's attention. The short description is located on the first page of the application, and the information provided here determines the user's further interest in the product:
Highlight important points for the target audience;
Use keywords and phrases organically in the description.
The short description should contain a maximum of 80 characters. The number of available characters for this field is displayed to the right of the window.