Pros and Cons of Remarketing
Posted: Mon Jan 27, 2025 10:43 am
The main advantage of remarketing strategies is their versatility. Since the task is to return the user to the site and push him to buy, a special approach must be used for each type of client. Let's say a person spent very little time on the site - then the service will advertise promotions and sales to bring him back.
Another option is that the visitor has chosen a product and even added it to the cart. This means that he will receive an advertisement with the most favorable price for a specific product or he can receive a personal discount. Thanks to a gentle reminder, it is easier to bring the deal to its logical conclusion.
In addition, remarketing is austria email list necessary to achieve high conversion rates. The point is that the work is carried out with a warm audience that does not need to look for an analogue of the necessary product - it needs a specific, already familiar product. You give a pleasant discount or present a more relevant offer, increasing the chances of a sale.
Another advantage of this tool is the increase in return on investment in marketing, which is commonly referred to as ROMI. The response to advertising becomes higher, but it requires significantly less investment than when using other methods, such as contextual advertising.
But remarketing strategies also have their downsides. For example, sometimes advertising becomes overly intrusive, irritating the potential buyer. Advertising banners appear in all available spaces, sometimes making it difficult for the user to act on the Internet.
Additionally, people may feel uncomfortable when they are shown ads for products they recently viewed. For example, if you use remarketing on an adult product site, a person might feel uncomfortable when they see an ad notification about this topic.
When and who needs remarketing
Thanks to the competent use of remarketing strategies, it is possible to achieve the following indicators:
According to statistics from Social Media Today , 62% of conversions come from in-store purchases, 39% from food products, and 24% of the total are lifestyle products.
An IAB survey found that 91% of marketers believe that remarketing delivers similar or better results than search advertising or email.
According to Wishpond , the share of consumers who refuse to pay for items in their shopping cart but then purchase these products increases from 8 to 26%.
Almost any business can use remarketing strategies. The main task here is to choose the right campaign type and set the necessary parameters. You need to order remarketing setup if you see that the demand for your offer has begun to decrease, or you urgently need additional or cross-sales.
First of all, remarketing is a tool for online stores, especially if they operate in highly competitive niches. The latter include electrical appliances, children's goods, and mass-market items. 49% of users visit a store's website two to four times before purchasing a product.
The modern buyer wants not only to buy what he needs, but also to find the best price, so he looks at offers on dozens of sites.
Remarketing is also useful for businesses with a long transaction cycle. These include real estate, construction, cars, etc. The fact is that a few weeks, even months before making a purchase decision, a person may completely forget about your offer.
In general, remarketing strategies work if the purchase is made in several steps, and the consumer has fulfilled half of the conditions, but the transaction is not completed. Let's say he registered, but did not subscribe, or added the product to the cart, but did not place an order.
Another option is that the visitor has chosen a product and even added it to the cart. This means that he will receive an advertisement with the most favorable price for a specific product or he can receive a personal discount. Thanks to a gentle reminder, it is easier to bring the deal to its logical conclusion.
In addition, remarketing is austria email list necessary to achieve high conversion rates. The point is that the work is carried out with a warm audience that does not need to look for an analogue of the necessary product - it needs a specific, already familiar product. You give a pleasant discount or present a more relevant offer, increasing the chances of a sale.
Another advantage of this tool is the increase in return on investment in marketing, which is commonly referred to as ROMI. The response to advertising becomes higher, but it requires significantly less investment than when using other methods, such as contextual advertising.
But remarketing strategies also have their downsides. For example, sometimes advertising becomes overly intrusive, irritating the potential buyer. Advertising banners appear in all available spaces, sometimes making it difficult for the user to act on the Internet.
Additionally, people may feel uncomfortable when they are shown ads for products they recently viewed. For example, if you use remarketing on an adult product site, a person might feel uncomfortable when they see an ad notification about this topic.
When and who needs remarketing
Thanks to the competent use of remarketing strategies, it is possible to achieve the following indicators:
According to statistics from Social Media Today , 62% of conversions come from in-store purchases, 39% from food products, and 24% of the total are lifestyle products.
An IAB survey found that 91% of marketers believe that remarketing delivers similar or better results than search advertising or email.
According to Wishpond , the share of consumers who refuse to pay for items in their shopping cart but then purchase these products increases from 8 to 26%.
Almost any business can use remarketing strategies. The main task here is to choose the right campaign type and set the necessary parameters. You need to order remarketing setup if you see that the demand for your offer has begun to decrease, or you urgently need additional or cross-sales.
First of all, remarketing is a tool for online stores, especially if they operate in highly competitive niches. The latter include electrical appliances, children's goods, and mass-market items. 49% of users visit a store's website two to four times before purchasing a product.
The modern buyer wants not only to buy what he needs, but also to find the best price, so he looks at offers on dozens of sites.
Remarketing is also useful for businesses with a long transaction cycle. These include real estate, construction, cars, etc. The fact is that a few weeks, even months before making a purchase decision, a person may completely forget about your offer.
In general, remarketing strategies work if the purchase is made in several steps, and the consumer has fulfilled half of the conditions, but the transaction is not completed. Let's say he registered, but did not subscribe, or added the product to the cart, but did not place an order.