Elements of any mobile ad

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In the screenshot above we see the following components of Yandex.Direct mobile ads:

Headline (present in all ads, both desktop and mobile).

The text, or body, of the ad.

Information from the business card food and beverage email list uploaded to the snippet (phone, work schedule, location) is not displayed. Geolocation is displayed only when it matches the user's current location.

The quick links block is missing.

The phone icon is on the right. To allow the client to call, add a contact number to the company's business card.

Are Yandex.Direct mobile ads right for you?
The feasibility of setting up Yandex.Direct mobile ads by adapting desktop advertising is determined by the share of traffic that the advertiser receives from mobile devices.

These statistics are in Yandex.Direct itself:

Statistics → Report Wizard → Device Type → Mobile:

Are Yandex.Direct mobile ads right for you?

For ads displayed only on mobile phones, rates in Yandex.Direct vary from 50% to 1200%. That is, the selected rate of 20 rubles and a coefficient of 50% will give a final rate for a mobile ad of 1 ruble. Mobile traffic is not only useful for business, but also profitable.

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But how much traffic will the ads bring?

Everything is determined by the specifics of the business: in areas where the client makes a decision to purchase a service in a few seconds (calling a plumber, a tow truck, ordering food or a taxi), the level of mobile traffic is quite high.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Semantic core for mobile ads "Yandex.Direct"
Semantic core for Yandex.Direct mobile ads

The differences between Yandex.Direct mobile ads and desktop ones concern not only the format, but also the semantic core:

As a rule, people enter short search queries with a short “tail” from phones and tablets.

Typically the phrase contains only the essence of the service or the name of the product.

Wordstat will help you collect queries for a semantic core with a focus on a mobile audience: enter a phrase, and then click on the “Mobile” button.