What does conversion mean and what should it be for a landing page?
Posted: Mon Jan 27, 2025 10:58 am
Conversion is the percentage of buyers/subscribers/customers who filled out the form (visitors who performed the target action) to the total number of visitors for a certain period (day, week, month).
The following scheme is used for calculation. Let's say that 10 thousand people visited the landing page in a month. Of these, 450 performed the target action (i.e. converted from visitors to clients). The conversion will be 4.5 (450 / 10,000 * 100%).
Download a free selection of tools for gambling email list calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153392
It is impossible to judge the effectiveness and conversion rate of a landing page based only on a specific indicator. It is necessary to take into account the field of activity, competitiveness and seasonality of the product/service, as well as the effectiveness of the factors included in the landing page.
Besides, you need to improve in any case. Therefore, it is quite possible to make a landing page even more effective if you constantly work on its promotion and try to expand the reach of the target audience.
Conversion is a floating indicator that depends on:
type of source of targeted traffic and method of obtaining it;
channels for promoting the capture page;
quality offer;
region and niche;
quality of advertising campaign settings;
competition of offers;
average check;
quality of content (especially sales text);
landing page places in the sales funnel (leave a request or buy a product).
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The effectiveness of a landing page also depends on the following conversion elements:
Headline . If it is correct, it makes the landing page 20-30% more effective.
The uniqueness of the content and the relevance of the subject matter of the photographs or images that form the first impression on the site visitor.
USP, bonuses and promotions are good incentives to perform the target action.
Simple design , high-quality usability.
Loading speed and technical parameters of the web page.
Here's what the conversion of one of the real estate projects, where competition is very high, might look like:
Final conversion
The table shows that the final conversion is a complex of individual elements, each of which should be aimed at selling. By improving them, you can increase the effectiveness of the landing page.
What conversion rate should a landing page have?
As already mentioned, there is no clear standard. Everything is relative, requires individual testing and is determined by the price of the products/services you sell.
If your business specializes in selling premium collectible cars that are hand-assembled, a conversion rate of 0.5-1% would be considered excellent, as you will receive excellent profit from sales. If you sell mass-produced domestic cars, a conversion rate of 1% would be considered poor.
Similar examples can be given in any business sector. But you need to know: there is a minimum conversion level, below which you cannot go. Everything depends on the type of products and services sold.
The following scheme is used for calculation. Let's say that 10 thousand people visited the landing page in a month. Of these, 450 performed the target action (i.e. converted from visitors to clients). The conversion will be 4.5 (450 / 10,000 * 100%).
Download a free selection of tools for gambling email list calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153392
It is impossible to judge the effectiveness and conversion rate of a landing page based only on a specific indicator. It is necessary to take into account the field of activity, competitiveness and seasonality of the product/service, as well as the effectiveness of the factors included in the landing page.
Besides, you need to improve in any case. Therefore, it is quite possible to make a landing page even more effective if you constantly work on its promotion and try to expand the reach of the target audience.
Conversion is a floating indicator that depends on:
type of source of targeted traffic and method of obtaining it;
channels for promoting the capture page;
quality offer;
region and niche;
quality of advertising campaign settings;
competition of offers;
average check;
quality of content (especially sales text);
landing page places in the sales funnel (leave a request or buy a product).
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
The effectiveness of a landing page also depends on the following conversion elements:
Headline . If it is correct, it makes the landing page 20-30% more effective.
The uniqueness of the content and the relevance of the subject matter of the photographs or images that form the first impression on the site visitor.
USP, bonuses and promotions are good incentives to perform the target action.
Simple design , high-quality usability.
Loading speed and technical parameters of the web page.
Here's what the conversion of one of the real estate projects, where competition is very high, might look like:
Final conversion
The table shows that the final conversion is a complex of individual elements, each of which should be aimed at selling. By improving them, you can increase the effectiveness of the landing page.
What conversion rate should a landing page have?
As already mentioned, there is no clear standard. Everything is relative, requires individual testing and is determined by the price of the products/services you sell.
If your business specializes in selling premium collectible cars that are hand-assembled, a conversion rate of 0.5-1% would be considered excellent, as you will receive excellent profit from sales. If you sell mass-produced domestic cars, a conversion rate of 1% would be considered poor.
Similar examples can be given in any business sector. But you need to know: there is a minimum conversion level, below which you cannot go. Everything depends on the type of products and services sold.