Effective Content Marketing Methods + Examples

[subornaakter20]

Below we will examine the most common and most effective methods of content marketing that can be implemented into any promotion strategy.

Content Marketing Methods by Media Type
Blog

Objective: To create a thematic reference book on a complex topic.

How this content works: Consumers who healthcare email list want to understand how a product works often search for relevant information by entering keywords. By offering detailed articles, written in simple language and ranking well in Google and Yandex, you can win the attention of these future customers in advance.

Example of a blog
An example of our blog – the company “Sales Generator”
The book download option allows you to get contacts for email marketing quite quickly.

Here are a few more illustrative examples of blogs that we have developed for our clients.

Blog for an educational portal

Blog for an educational portal



Blog for the Institute of Nutrition

Blog for the Institute of Nutrition



Personal blog for a business coach

Blog for a business coach



Blog for beauty salon

Blog for beauty salon


Landing page

Goal: Develop a platform that answers all user questions.

How does this content work? Typical service pages look condensed – they indicate the company’s area of ​​activity, often the cost (ideally) and a call to action button. The worst option is to have a large number of triggers that should push the user to act, but in reality only scare the audience away.

Landing page example for Borjomi
Example of the landing page "Borjomi" https://www.borjomi.com/ru/
But you can create a services page for two scenarios:

quick introduction to offers for those who are already aware of the organization;

An extensive article for those who are not yet familiar with the company and want to make sure that they are dealing with experts.

A well-crafted text gives a good result in the second case. Not everyone who visits the site will want to read the entire material. But seeing how extensive the article is, even an inattentive user will understand that it was written by experts.

Announcement on social networks

Goal: To tell social media users that a new post has appeared on a blog or website. It looks like a short post consisting of a picture and a description.

How does such content work? If the note is original, the best option here is the following - an opinion leader, a working entrepreneur, shares material designed for potential buyers, future businessmen.

An example of an article announcement in our blog in the VKontakte group:

An example of an article announcement in our blog in the VKontakte group

The material is composed, has a title and a beautiful picture created using open graph tags specifically to make the announcement look as attractive as possible when shared and to make the user want to share it. As a result, traffic is attracted to the site.

The user who shares the article pursues his own goal - to retain and expand the reader base through a good recommendation, absolutely free, which can also be done in the shortest possible time. It is very important that the announcement is well-designed and has a good title.

Content entirely on social networks

Purpose: To create a post-digest.

How does such content work? If you are aiming to increase the number of subscribers on social networks, you can post the material there in full. For example, various digests and collections of useful materials can produce visible results.

By tagging links with UTM tags or shortening services, you can determine which parts readers like and which they don't. Digests should be released regularly.

Content Marketing Methods by Format
Expert article in the media

Objective: To demonstrate the presence of expert experience in the form of an instructional article.

How does such content work? It is very expensive to place content in the media that covers a wide audience. But if you have interesting thematic experience, you can tell journalists about it and get free publication. The views will be in the thousands.

Expert article in the media
An example of an expert article by Sergey Kasyanov, Marketing Director, in the magazine "General Director" https://e.gd.ru/article.aspx?aid=388214
In this case, the material will be intended for industry colleagues. It will make you more recognizable among competitors, and due to this, the company will be listed in various thematic ratings.

When communicating with media editors for the first time, do not offer them a topic. Instead, give them a ready-made material adapted to their platform. The following topics can be discussed after the first publication is posted.

Instructions for Beginners

Purpose: To teach inexperienced people to do what you do best.

How does such content work? If your target audience, in this case, the owners of Internet resources, asks certain professional questions, you can create a library of articles that have answers to each.

Instructions for Beginners
An example of instructions in our blog https://sales-generator.ru/blog/chek-li ... rki-sayta/
Instead of creating a blog, you can format articles into compact books. This looks very presentable and makes the audience want to share the material.

In exchange for the opportunity to download such free, but (at least visually) expensive to develop content, it is quite possible to request not only an email address, but more detailed contact information, such as the industry of business and the name of the company.

Then, after dividing the database into segments, you can promote products to your target audience in one form or another using e-mail marketing.