Assemble and interview your focus group
Posted: Tue Jan 28, 2025 3:25 am
Ask if all the materials on the site are clear and useful, if there is a desire to order a product after reading the description on the card, and what is unclear about the terms of purchase, delivery, etc. Ask if users trust the online store and the texts on the site. All discovered problems should be worked out, answers to popular questions should be prepared, bugs should be fixed.
Monitor content marketing results during the reporting period
To evaluate how effective your efforts are, use the “before and after” format. For example, changes in user behavior are tracked after a particular text has been adjusted. Sometimes, a simple text adjustment can reduce the bounce rate by as much as 5%, increase the time spent on the site from four to five minutes, and make users, on average, view six pages instead of four.
Track search engine rankings for keywords included in your content plan.
An increase in rankings indonesia email list means that content marketing is useful for the company and you did everything right.
Keep track of the number of reposts and likes of your publications on social networks
You can collect statistics on social networks in them or using special services: for example, buzzsumo, which shows the most popular publications on a domain or by keyword. But it does not analyze all platforms, but only those used in the United States.
Monitor changes in website conversion rates
Conversion is the number of visitors divided by the number of those who performed the action you need (subscribed, left contact information, placed an order). So, if a thousand people visited the site, but only ten of them bought something, then the conversion is 1%.
Nowadays, everyone needs informative, useful and interesting content. Even companies selling garbage bags will find topics for posts that will attract their customers. The key to content marketing success is the quality and usefulness of the content. If you cannot produce such content on your own, then it is better to outsource this task (however, you will still have to closely communicate with remote content managers, control the budget expenditure and the results of their work). And then your investments and efforts in the field of content marketing will pay off. Good luck with promotion!
Monitor content marketing results during the reporting period
To evaluate how effective your efforts are, use the “before and after” format. For example, changes in user behavior are tracked after a particular text has been adjusted. Sometimes, a simple text adjustment can reduce the bounce rate by as much as 5%, increase the time spent on the site from four to five minutes, and make users, on average, view six pages instead of four.
Track search engine rankings for keywords included in your content plan.
An increase in rankings indonesia email list means that content marketing is useful for the company and you did everything right.
Keep track of the number of reposts and likes of your publications on social networks
You can collect statistics on social networks in them or using special services: for example, buzzsumo, which shows the most popular publications on a domain or by keyword. But it does not analyze all platforms, but only those used in the United States.
Monitor changes in website conversion rates
Conversion is the number of visitors divided by the number of those who performed the action you need (subscribed, left contact information, placed an order). So, if a thousand people visited the site, but only ten of them bought something, then the conversion is 1%.
Nowadays, everyone needs informative, useful and interesting content. Even companies selling garbage bags will find topics for posts that will attract their customers. The key to content marketing success is the quality and usefulness of the content. If you cannot produce such content on your own, then it is better to outsource this task (however, you will still have to closely communicate with remote content managers, control the budget expenditure and the results of their work). And then your investments and efforts in the field of content marketing will pay off. Good luck with promotion!