How to Set Up Online Store Marketing in 3 Months: Step-by-Step Instructions

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Marketing of an online store is a whole set of measures, and each of them must be worked out and implemented. In order to ensure that the efforts and time spent on setting up marketing are not wasted, consistently follow all the stages of the step-by-step instructions.

Preparatory period
Step 1. Define your goals.

The promotion of each project begins with high school senior mailing list defining the goals that must be achieved. It is necessary to formulate what results you expect and how you will measure the effect obtained during the promotion of the website in search engines.

Defining the target audience

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The goals can be formulated as follows:

achieve high positions in search results for a number of key queries;

bypass competing organizations;

increase brand awareness;

increase online store traffic and sales volume;

attract potential buyers to the site;

increase conversion rate and earn money from advertising, etc.

The promotion plan is developed based on the set goals, which also determine the methods for analyzing the results obtained.

However, let's assume that the goal you have outlined is fairly typical, and you are turning to marketing to ensure that potential customers find your online store at the top of search results when entering certain thematic queries. What steps need to be taken to achieve this goal?

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Step 2. Determine your niche and market share.

It is necessary to conduct a market analysis and find out whether your initial budget allows you to work in a highly competitive environment. If the initial budget is small, it is better to abandon the idea of ​​​​selling expensive goods in large quantities.

It is necessary to pay sufficient attention to the analysis of possible competitors, since it can help to determine the most promising market niche. At the analysis stage, it is necessary to find out:

what products are in high demand;

what is the market share of competitors;

what marketing strategies they use to promote themselves.

You can obtain this information yourself by contacting specialized services for analysis:

The free Google AdWords Keyword Planner service allows you to analyze statistics on selected keywords and evaluate traffic.

To analyze and select keywords, you can use Yandex.Wordstat, which provides data from the Yandex search engine.

The free Google Trends service allows you to see the dynamics with which demand for a product changes.

Step 3. We develop an effective structure for the online store catalog.

Creating a catalog for an online store involves structuring information about products and sorting them by specific criteria. Any item can be found quickly and easily. A well-written catalog is needed not only for the convenience of the buyer, but also to facilitate the work of the administrator who will make changes.

Profit from online store sales

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A convenient catalog is necessary:

to make it easy for customers to obtain information about the product;

to make it convenient for the administrator to work with the site;

to increase sales;

to improve the indexing of the online store website by search engines;

so that the processing of information about product items is carried out automatically;

to conduct statistical analysis of sales and keep track of turnover.