Paralyzing fears in business and methods of dealing with them

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Fear of being left without clients and income
The worst thing for a businessman is to lose clients. No customers – no revenue – no money to pay bills. The standard of living falls, supporting a family at a proper level becomes a problem.

Such fear not only prevents you from starting a business, but also from developing an existing one. Decisions change on the fly, there are throwings from side to side - as a result, from many insurance leads for seniors options, the far from best one is chosen, and the business falls apart before your eyes.

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Pre-conducted marketing research, which determines the potential market volume and serves as the basis for sales forecasts, will help you overcome this fear. Knowing what you can count on will help you calm down. Even more confidence will be given by creating a reserve fund for the enterprise, which will act as a safety cushion in difficult times.

That is, there is only one piece of advice here: don’t forget about marketing analysis, which is the foundation of any business idea.

Fear of clients
You don’t have the necessary communication skills and even making a regular phone call is a problem for you?

Think about it: what exactly is your fear? Are you afraid of being misunderstood, being ridiculous, or being too intrusive? When talking to a client, it is often the latter that gets in the way.

But what is there to be afraid of? You are not selling a pig in a poke, but offering quite valuable and useful things.

Or are you unsure of the quality of your products? Or are you afraid that you don’t have enough knowledge to competently answer all the customer’s questions?

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You can overcome your fear of doing business in general and your fear of dealing with clients in particular if:

you will know perfectly all the characteristics of your product;

you will be confident in the quality of your products and their benefits for the client;

you will understand that you are not imposing yourself, but are helping the client solve his problem.

Fear of taking loans
Many people are afraid to take out loans, thinking that they will be impossible to repay later. But no one is forcing you to get into debt. First, you need to assess all the risks and only then take such a step.

Are you completely confident in the income from future sales? Then you can take a risk. But the best solution in any case is self-financing.

Fear of firing an employee
If you are a soft person by nature, then such fear of doing business is quite understandable. You are afraid of the awkwardness in case of the need to fire one of your employees. We hasten to reassure you. Many managers face the same problem.

Fear of firing an employee

Source: unsplash.com

It is simply necessary to get rid of careless employees – the interests of the company require it.

But what if a company is forced to make cuts to stay in the market?

Even when firing a person, try to do it as gently as possible. Don't tell him about his mistakes, emphasize the employee's contribution to the company's business, note his positive qualities. This will help you not to part as enemies and in some cases even maintain good relations.