Society has begun to have a better understanding

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Of the effects of discrimination in the corporate environment as well. The achievements of rights of groups in historically underrepresented places of power, and the understanding that without affirmative action only a few changes would be possible, turns a key in the business models and management of companies. The real value of Diversity In case you are still not convinced that companies are directly affected by social issues and that, in turn, need to be allies in the fight against inequalities, I bring other data that people who work with diversity already noticed, but which is now proven in numbers: 83% of millennials are more engaged when they think their company fosters an inclusive culture.


(Deloitte) Companies in the top quartile of gender diversity are 15% more likely email list france to have financial returns above their national industry median. Companies in the top quartile of racial/ethnic diversity are 35% more likely to have financial returns above their national industry median. (McKinsey) Companies reporting the highest levels of racial diversity brought in nearly 15 times more sales revenue on average than those with the lowest levels of racial diversity. (Science Daily). More diverse companies are 70% more likely to capture a new market.



They’re also 45% more likely to report increased market share year-over-year. (Harvard Business Review). As you just saw above, working on the topic of diversity and inclusion is not only the right thing to do (social responsibility), but also the smartest thing to do (everyone wins). It’s not one thing or another, one campaign or support. Your brand needs to have a general genuine concern about diversity, equity and inclusion. It has to come from the inside out. It has to be felt from your newest intern to your most important customer.