“There’s a difference between a sales consultant and an advisor. A sales consultant is way more hands-on; the advisor isn’t doing hands-on work; they’re just giving feedback and advice. So my advice is to decide: Do you want someone to be more hands-on, doing the work, or do you need someone who validates ideas and gives you recommendations and advice? Those are two different things.”
Think about the level of help your team needs to improve its results. Do you need someone to come and help you clean up your process, or do you need continued support to build and scale your sales team over time?
3. Document Where You are and Where You’d Like to Be
The more specific you are about where you are and what you need, the easier it will be to get the results you want.
On the other hand, if you go into this relationship with a very vague idea of what you need, it’ll take much more time and energy to get to where you want to be. Or you may end up working with a sales consultant who’s not specialized in the areas you need help with.
So start by asking yourself a few key questions:
Which piece of our sales process needs help?
Are we looking for help with inbound or outbound?
What kind of support do our sales reps and AEs need?
We asked Jake Dunlap–CEO of sales consulting agency Skaled–about his thoughts here. He said: “My best advice for a lot of firms is that you need to be smart about saying, hey, here’s where I’m at, and here’s what I need over the next three to six months. And the more time you take to document some of that, you’re going to set yourself up much better for success.”
“Just take a bit of time to think about what you want belize telegram data to get out of it,” he says, “Even if it’s just a to-do list. Something like that can be a starting point.”
A sales consultant is not your fairy godmother; they won’t be able to turn your sales process and revenue into a golden carriage if you’re handing them a bunch of pumpkins.
With the right expectations, you’ll be able to focus on accomplishing the work rather than rushing through a process just to get to the finish line.
To build those expectations, do research. Talk to people in your network who have already hired a sales consultant and see what they have to say about the process and the results. When you start considering sales consultants, you can read reviews and recommendations from their past clients.
Build Realistic Expectations
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