How to make a selling landing page

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Step-by-step instructions for creating a selling landing page.

Step 1. Set goals
It is believed that the creation of one-page sites has one goal - selling or obtaining user contacts. This is true, but the following tasks are solved along the way:

receiving new requests for goods or international mailing list services;

increasing brand awareness;

informing potential clients;

consulting;

attracting employees to vacancies;

establishing partnerships;

providing access to the service.

Don't try to cover everything at once. Different pages are created to sell a product and attract dealers. If you try to combine these two tasks on one landing page, you shouldn't count on high efficiency.

Step 2. Decide who or what we will use to create a selling landing page
There are two options for creating a selling landing page. Which one you choose depends on your financial capabilities and free time. Both methods have their advantages and disadvantages.

Constructor

Selling landing page

There are a lot of constructors on the Internet that allow you to make a selling landing page yourself in 5-6 hours, and your monthly expenses will not exceed 1,000 rubles. However, do not forget that most often this choice is due to a lack of funds to pay for the services of professionals.

Advantages of constructors:

Low cost. For the right to have a one-page site, you pay from 500 to 1000 rubles per month.

Simplicity . Layout, adaptation for mobile devices, SMS notifications to your number about incoming applications – everything is already working.

Minimum time investment. Creating and setting up a website will not take much time, as well as making adjustments to its operation.

Technical support. You will receive prompt professional advice on any issue.

Free trial period . Almost all landing page builders allow you to work for 14 days without investing a penny.

True, the hope of earning enough money in two free weeks to order a website from an agency does not always come true. For those wishing to launch a free selling landing page, the battle with the constructor often ends in defeat. Orders do not increase, and the owner of the one-page site decides that this method of attracting clients does not work.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Disadvantages of constructors:

Knowledge . Without understanding what blocks are needed and in what order to build them, nothing will work. If you want, you can take a peek at how your competitors' landing pages are structured, but you don't know whether they are effective.

Design . When you first try to work with a designer, it is naive to expect a cool landing page design. You can try a lot of options, but without a professional approach, you won’t get the wow effect.

Limited . Ready-made blocks are presented in a certain quantity, the functionality is also not wide enough. There are few design options, to put it mildly. If you have non-standard ideas for the design and operation of a selling landing page, you will not be able to implement them using the designer.

Freelancers

Selling landing page

Don't try to find a freelancer who can create a turnkey landing page on his own. You'll have to involve several specialists at once: a designer who will embody your ideas about the ideal appearance of the site, a programmer who can do the layout, and a copywriter - you'll assign him to write a selling text for the landing page.

There are simply no super professionals who are capable of handling all the components of a one-page site at a high level.

In order to get the exact result you need as a result of cooperation with freelancers, you will need to do the preparatory work yourself. The layout designer and designer are simply required to complete the tasks assigned to them.

Pros of freelancers:

Time . You delegate the work of implementing the design of a selling landing page and its technical component to professionals.

Quality . An experienced freelancer will do a better job than you in any case.

Disadvantages of freelancers:

Responsibility . You will have no one to blame but yourself if the site does not work, since it was you who sent the assignments to the freelancers.

Searches . You should at least know where to find a contractor, how to correctly formulate a technical task, and fill out a brief.

Time and nerves. Everything takes time – finding a freelancer, creating a prototype of a selling landing page, monitoring the execution of tasks. Be prepared for the fact that the performers will not meet the agreed deadlines or disappear altogether, such cases are not uncommon.

Money . The services of a good specialist are not cheap: design costs on average 8-10 thousand rubles, layout costs about the same. Of course, it matters how complex the project is and who is chosen as the performer.

Scammers . As a rule, a freelancer starts working after receiving 50% as an advance payment. Unfortunately, there are quite a few who limit themselves to this: they take the money and “disappear”.