Frequently asked questions about compiling a semantic core for a website
Posted: Tue Jan 28, 2025 4:10 am
What number of keys is enough to create a semantic core of a website (100, 1000, 100,000)?
There is no single answer to this question. Everything depends on the specifics of the site, its structure, and the actions of competitors. The optimal number of keys is determined individually.
Is it worth using ready-made keyword bases investor leads to form a website’s semantic core?
On the Internet, you can find many different resources with thematic key databases. For example, Pastukhov's Base, UP Base, Mutagen, KeyBooster, etc. It cannot be said that such sources are not worth using. Such databases contain significant archives of search queries that will be useful to you for website promotion.
But remember such indicators as competitiveness and relevance of keys. Also keep in mind that your competitors can also use ready-made bases. Another disadvantage of such sources is the likelihood of the absence of key phrases that are important for you.
How to use the semantic core of a website?
The key phrases selected to create the semantic core are used to create a relevance map. It includes the title, description tags and h1-h6 headings, which are needed to promote the site. The keys are also taken as the basis for writing SEO texts for the site pages.
Is it worth taking queries with zero frequency for the semantic core of the site?
This is advisable in the following cases:
If you spend a minimum of resources and time to create pages with such keys. For example, generating SEO filter pages automatically in online stores.
Zero frequency is not absolute , that is, at the time of collecting information, the frequency level is zero, but the search engine history shows queries for this word or phrase.
Zero frequency only in the selected region , in other regions the frequency level for this key is higher.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
5 typical mistakes when collecting a semantic core for a website
Avoiding highly competitive keywords. This does not oblige you to bring the site to the TOP for this keyword at all costs. You can use such a search phrase as an addition to the semantic core, as a content idea.
Avoid using low-volume keywords . You can also use these search queries as content ideas.
Creating web pages for specific search queries. You've probably seen websites where similar queries (like "buy a wedding cake" and "make a custom wedding cake") each have their own page. But the user who enters these queries actually wants the same thing. There's no point in creating multiple pages.
Create a semantic core of the site exclusively with the help of services. Of course, collecting keys in an automated mode makes life easier. But their value will be minimal if you do not analyze the result. After all, only you understand the specifics of the industry, the level of competition and know everything about your company's events.
Excessive focus on keyword collection . If you have a small site, start by collecting semantics using Yandex or Google services. Don't immediately start analyzing the semantic core on competitors' sites or collecting keys from different search engines. All these methods will come in handy when you realize that it's time to expand the core.
Or maybe it would be better to order the compilation of a semantic core for the site?
You can try to create a semantic core yourself using the free services we have described. For example, Google Keyword Planner can give you a good result. But if you are interested in creating a large, high-quality semantic core, plan this expense item in your budget.
On average, the development of a site's semantic core will cost from 30 to 70 thousand rubles. As you remember, the final price depends on the business topic and the optimal number of search queries.
There is no single answer to this question. Everything depends on the specifics of the site, its structure, and the actions of competitors. The optimal number of keys is determined individually.
Is it worth using ready-made keyword bases investor leads to form a website’s semantic core?
On the Internet, you can find many different resources with thematic key databases. For example, Pastukhov's Base, UP Base, Mutagen, KeyBooster, etc. It cannot be said that such sources are not worth using. Such databases contain significant archives of search queries that will be useful to you for website promotion.
But remember such indicators as competitiveness and relevance of keys. Also keep in mind that your competitors can also use ready-made bases. Another disadvantage of such sources is the likelihood of the absence of key phrases that are important for you.
How to use the semantic core of a website?
The key phrases selected to create the semantic core are used to create a relevance map. It includes the title, description tags and h1-h6 headings, which are needed to promote the site. The keys are also taken as the basis for writing SEO texts for the site pages.
Is it worth taking queries with zero frequency for the semantic core of the site?
This is advisable in the following cases:
If you spend a minimum of resources and time to create pages with such keys. For example, generating SEO filter pages automatically in online stores.
Zero frequency is not absolute , that is, at the time of collecting information, the frequency level is zero, but the search engine history shows queries for this word or phrase.
Zero frequency only in the selected region , in other regions the frequency level for this key is higher.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
5 typical mistakes when collecting a semantic core for a website
Avoiding highly competitive keywords. This does not oblige you to bring the site to the TOP for this keyword at all costs. You can use such a search phrase as an addition to the semantic core, as a content idea.
Avoid using low-volume keywords . You can also use these search queries as content ideas.
Creating web pages for specific search queries. You've probably seen websites where similar queries (like "buy a wedding cake" and "make a custom wedding cake") each have their own page. But the user who enters these queries actually wants the same thing. There's no point in creating multiple pages.
Create a semantic core of the site exclusively with the help of services. Of course, collecting keys in an automated mode makes life easier. But their value will be minimal if you do not analyze the result. After all, only you understand the specifics of the industry, the level of competition and know everything about your company's events.
Excessive focus on keyword collection . If you have a small site, start by collecting semantics using Yandex or Google services. Don't immediately start analyzing the semantic core on competitors' sites or collecting keys from different search engines. All these methods will come in handy when you realize that it's time to expand the core.
Or maybe it would be better to order the compilation of a semantic core for the site?
You can try to create a semantic core yourself using the free services we have described. For example, Google Keyword Planner can give you a good result. But if you are interested in creating a large, high-quality semantic core, plan this expense item in your budget.
On average, the development of a site's semantic core will cost from 30 to 70 thousand rubles. As you remember, the final price depends on the business topic and the optimal number of search queries.