Entering new markets when you have only subjective and intuitive ideas about them is simply unacceptable. First, it is imperative to collect enough quantitative information, which should then be subjected to careful study, using the latest methods of analysis and processing. And the opportunities for this now exist, and the most modern and extensive ones. The plan for entering new markets looks something like this:
Study and analysis of the new market
You should start by collecting general information. Find out whether the proposed market even exists, what its volumes are, whether it is characterized by growth or stagnation. This kind of analysis is a rather complex task, and you cannot do without a team of specialists. Moreover, you will have to obtain data, access to which is often closed.
It will be necessary to carefully malta email list study open sources, examine Rosstat reports (where information on the production of specific goods and volumes of cash flows are grouped by region), and the results of marketing research.
For example, you have several laundries that exclusively serve hotels and decide to enter B2C by opening laundries for the population in different cities. After reviewing the report "Paid services for the population in Russia", you see that the number of laundries in the country is growing every year. Conclusion - the market is growing and actively developing.
It is impossible to name exactly where the data you need will always be. Here is the first thing you need to study:
government statistics;
information on the work of the federal tax service (reports and open data);
results of marketing research;
reports prepared by issuers;
data from surveys conducted among market participants;
analytical portals specializing in collecting statistics.
Assess the audience and volume of demand
Entering new markets is often accompanied by measures to modify the product (even one that has been successfully sold before) to meet customer demands. In Japan, for example, The Coca-Cola Company sells clear soda, and McDonald's in Asia includes noodle cutlets in the menu of its restaurants.
Study your future audience, create a customer profile. What is their age, gender, income, consumption habits? Will, for example, national characteristics, profession or education become an obstacle to consuming your product?
Research customer requests, find out if they need your product (if yes, then how often) or if they can do without it. Or is the desire to buy already formed? What part of the audience is really the target? You can find out all this in different ways.