Ways to solve these problems
Posted: Tue Jan 28, 2025 4:25 am
You won't get results if you name the community "Medical Center named after so-and-so." Why would users join it if they not only haven't visited your clinic, but haven't even heard of it up to now? By creating a community called "Everything You Wanted to Know About Medicine But Were Afraid to Ask" with the support of your center, you'll get a tool that you can use to advertise your services. Users will be interested in the publications of such a thematic group.
Think carefully about what you will publish. No journalist email list one is interested in reading articles about a healthy lifestyle that have been rewritten yet again.
What might be really interesting to users:
"Consultations from specialists in the community" - a person asks a question, you forward it to a doctor or call and find out everything you need. You should not answer in the style of "Make an appointment with a specialist, and he will consult you in detail", but something like this: "Here is everything that can be recommended without an examination, to make a diagnosis and prescribe treatment, you need to make an appointment." This way you can increase your level of expertise, gain the trust of users. This is a "must have" for all medical communities.
"Interesting cases from medical practice" - every doctor has stories in his arsenal that cause genuine surprise and admiration. Publish them, such content is really interesting to the audience. Information for posts can be found on the Internet.
"Work-related details" - the name, purpose of various medical instruments, what are the subtleties of abdominal operations, how heart operations are performed, what painkillers are used in dentistry. There are many nuances in the work of doctors that patients are interested to know about.
Well, and, naturally, you need to publish sales posts, photos of the medical center itself, the work process, etc.
Targeted advertising is carried out with a full understanding of the characteristics of your target audience.
People take a close interest in their health if they have symptoms of any disease (in most cases) or if they are supporters of a healthy lifestyle, practice yoga, and adhere to a healthy diet.
You need to divide your target audience into 3 segments. Each will require its own advertising campaign. The first group is people over 35 years old, their families; the second is adherents of healthy eating and a healthy lifestyle, that is, those for whom health care is a priority. The third group includes users who are members of competing communities.
Negative posts will not allow you to achieve good results. And you will not be able to guess what exactly bothers a person. Ads should be positive. Here is an example:
"You will forget forever what it is like to be sick."
"How wonderful it is to have the health of a hero!"
"You will get rid of pain forever."
"We guarantee that we will take care of your health."
Often people worry more about the health of their loved ones than about their own. Consider this detail and focus on it when developing advertising campaigns related to medicine:
"Give your parents good health!"
"How can I show I care?"
"Do you care about your parents?"
"Do you want your children to be healthy?"
Another important nuance in an advertising campaign is the value of what a person will receive by clicking on a link.
That is, your task is to come up with a bait. These can be various promotions, advantageous offers for subscribers.
The ideal and effective option is to offer to make an appointment for an initial consultation with a specialist free of charge.
The cost of the first consultation in most private medical centers is about 1,000 rubles. A patient does not want to pay such a sum for an initial consultation, especially if he plans to undergo treatment in your center, which will cost him much more. Anyone will be unhappy if, having paid 1,000 rubles for a consultation, he hears that dental treatment will cost him 60,000 rubles. That is, a person spent a thousand to hear that he must invest 60.
However, other options are also possible: “Only until the end of the month – free blood test!”, “Only in September – free ECG!”
Read also!
"Sign for a medical center: types, requirements, secrets"
Read more
The person who comes for a free procedure has health problems (at least he thinks so), and your task will be to sell him other services.
Such ads will attract both those who are not patients of other medical centers and users served by other clinics, since they will be interested in comparing where they receive better treatment or finding out whether they were prescribed the right medications and procedures.
Think carefully about what you will publish. No journalist email list one is interested in reading articles about a healthy lifestyle that have been rewritten yet again.
What might be really interesting to users:
"Consultations from specialists in the community" - a person asks a question, you forward it to a doctor or call and find out everything you need. You should not answer in the style of "Make an appointment with a specialist, and he will consult you in detail", but something like this: "Here is everything that can be recommended without an examination, to make a diagnosis and prescribe treatment, you need to make an appointment." This way you can increase your level of expertise, gain the trust of users. This is a "must have" for all medical communities.
"Interesting cases from medical practice" - every doctor has stories in his arsenal that cause genuine surprise and admiration. Publish them, such content is really interesting to the audience. Information for posts can be found on the Internet.
"Work-related details" - the name, purpose of various medical instruments, what are the subtleties of abdominal operations, how heart operations are performed, what painkillers are used in dentistry. There are many nuances in the work of doctors that patients are interested to know about.
Well, and, naturally, you need to publish sales posts, photos of the medical center itself, the work process, etc.
Targeted advertising is carried out with a full understanding of the characteristics of your target audience.
People take a close interest in their health if they have symptoms of any disease (in most cases) or if they are supporters of a healthy lifestyle, practice yoga, and adhere to a healthy diet.
You need to divide your target audience into 3 segments. Each will require its own advertising campaign. The first group is people over 35 years old, their families; the second is adherents of healthy eating and a healthy lifestyle, that is, those for whom health care is a priority. The third group includes users who are members of competing communities.
Negative posts will not allow you to achieve good results. And you will not be able to guess what exactly bothers a person. Ads should be positive. Here is an example:
"You will forget forever what it is like to be sick."
"How wonderful it is to have the health of a hero!"
"You will get rid of pain forever."
"We guarantee that we will take care of your health."
Often people worry more about the health of their loved ones than about their own. Consider this detail and focus on it when developing advertising campaigns related to medicine:
"Give your parents good health!"
"How can I show I care?"
"Do you care about your parents?"
"Do you want your children to be healthy?"
Another important nuance in an advertising campaign is the value of what a person will receive by clicking on a link.
That is, your task is to come up with a bait. These can be various promotions, advantageous offers for subscribers.
The ideal and effective option is to offer to make an appointment for an initial consultation with a specialist free of charge.
The cost of the first consultation in most private medical centers is about 1,000 rubles. A patient does not want to pay such a sum for an initial consultation, especially if he plans to undergo treatment in your center, which will cost him much more. Anyone will be unhappy if, having paid 1,000 rubles for a consultation, he hears that dental treatment will cost him 60,000 rubles. That is, a person spent a thousand to hear that he must invest 60.
However, other options are also possible: “Only until the end of the month – free blood test!”, “Only in September – free ECG!”
Read also!
"Sign for a medical center: types, requirements, secrets"
Read more
The person who comes for a free procedure has health problems (at least he thinks so), and your task will be to sell him other services.
Such ads will attract both those who are not patients of other medical centers and users served by other clinics, since they will be interested in comparing where they receive better treatment or finding out whether they were prescribed the right medications and procedures.