What do you mean, one of the most loved brands in the world will offer exclusive discounts email list france and advantages to seek more loyalty? According to The Wall Street Journal, “Disney Prime” is the nickname given by executives (and now by the market), as there’s no official name yet. Well, of course, there is a sales plan behind subscription programs. And to better understand its benefits, I’ll take a look at what is behind Disney’s membership strategy. Come with me to see why companies like Amazon and Disney offer promotions to their most loyal customers! Benefits of a Subscription Program The question here is: what would Disney gain from this? After all, the company has the most loved movies in the world, became a leader in streaming this year and has the most visited park in the world.
Doesn’t it seem counterproductive to “buy the faithfulness of the faithful”? Well, here are some of the direct benefits of subscription programs: Build customer loyalty Increase your loyal customer base Generate greater cash flow Collect more data about your consumer’s habits Let’s look at these benefits through an example using a persona? Meet Rockert! Rockert subscribes to Disney+ and is a Marvel collector. As soon as our persona discovers and subscribes to “Disney Prime”, they notice cheaper toys and other promotions such as tickets, resort stays, etc. Now instead of buying one toy a month, he buys two and a third as a gift, t-shirts for the kids and plans a trip to Orlando.