Take on board some of the recommendations below for creating quality content that, if approached correctly, will practically promote itself:
Create short and clear instructions, checklists, and ready-made cases.
In accordance with the theme of the group, publish lists of books, recipes, films, etc.
Post content in a variety of formats. These can be images, diagrams, graphs, tables, audio and video clips, articles, even live broadcasts.
Stick to modern trends, use what is popular at the moment (movies, TV series, music tracks) in your publications. Have you noticed how much content was created by marketers and designers based on Game of Thrones?
The topic of humor goes down new zealand email list well, along with cases and lists of useful things (and maybe even leaves them behind).
Always consider the interests of your target audience, try to touch readers where it hurts, to attract their attention. This also helps to increase the reach of VKontakte (and any other network). Look through a couple of groups for young mothers, for example. There are many posts with useful content, but there are also publications designed for emotions (about how difficult it is to cope with children, how babies react to certain things, etc.).
Try to surprise your subscribers: find exciting plots for videos, come up with pranks and puzzles that others haven’t done yet.
Welcome user-generated content. Let them write reviews, post stories, photos. People usually repost such things with pleasure.
Touch on important topics such as ecology, health, love, knowledge of laws.
Tell news that has not been covered in the media.
People are very willing to read stories. Well, publish them (make them up or tell real life stories).
Encourage your most active users: praise their comments, ask for help when they need to come up with a caption for a photo, etc.
Interact with other administrators or bloggers. Offer to organize a broadcast, a marathon, or come up with a post together. This approach has long been popular on Instagram, but why not use it to increase your reach on VKontakte?
What else should you never forget? Good design. Remember that your goal is to attract attention, to stand out from the general flow of publications. Choose a catchy picture; design colors - according to the situation (somewhere bright ones will do, somewhere halftones will look better); text - must be easy to read. While scrolling through the feed, the user should catch a glimpse of your post. Then you can consider yourself halfway good.